THE busiest-ever three months in Sirane’s history have capped a great 2013, with the company already looking forward to 2014 and two planned product releases.
The packaging development and manufacturing company’s Telford production facility has been working flat out for months – as the orders rolled in during the run up to Christmas.
But this year Sirane reported a big difference compared to previous years – the huge spike was not just seasonal orders, but an underlying increase in general sales.
Simon Balderson, Sirane MD, said: “What’s been fantastic this year has been the increased interest across the board. We always expect a sales spike in the run up to Christmas, but this year there’s been plenty more going on, it’s not just been a Christmas rush.
“New innovations are starting to take off, and we’ve put a lot of energy in the last 12 months into expanding our agent and distributor network internationally, which is bearing fruit.”
Innovations from 2013 include odour absorbent labels to tackle confinement odour – a common problem with vac-packed meat but the product found a more unique use when it solved the odour problem for one company who was packing hard-boiled eggs.
Sirane has also introduced the Sira-Cook Supreme oven and barbecue bag – a bag which recently went into production and could be the packaging innovation of 2014.
“The bag can be used on the barbecue, in an oven, on a hot-plate or griddle – so is very versatile,” said Simon Balderson, “but perhaps the biggest difference to anything else on the market is the fact that it can be heat-sealed. Not only is the bag very cost effective, but it offers the tantalising prospect of companies being able to sell BBQ ready meals.”
Other product innovations which established a market during 2013 include ethylene absorbent labels, bags for sous-vide and roasting in the same bag, and a new deli-bag range.
In addition, the company brought out its Thinking-Cooking range – a range of retail packs of steam-cooking bags, slow-cooker liners, roasting bags, fresh produce bags and more – allowing retailers to stock some of the company’s products for sale directly to the public.
2014 will see Sirane start with a bang, as two new developments are set to hit the market.
A revolutionary soft-fruit packaging solution will be released in time for the 2014 growing season – and it has the potential to make a major impact on the market worldwide.
Meanwhile, Sirane Medical & Healthcare – in partnership with IPS Ltd – will introduce BenchGuard Advanced, advanced spillage protection for protecting work surfaces.
Sirane’s Medical & Healthcare product portfolio was recently revamped and rebranded – and BenchGuard Advanced will be added to the range early in the new year.
Jonathan Mason, Sirane’s business development manager, said: “BenchGuard Advanced is quite simply BenchGuard - but even better. We've taken a popular product, and a well-respected name, and made it even better than before, and it is coming very soon.
“We’ve looked at the needs of customers, and the Advanced range fulfils all the needs. From small sheets up to large rolls, and options that allow the sheets to be fitted in place, the BenchGuard Advanced range is going to be a great addition to the market.”
Agents and distributors added during 2013 include Jifkins in Mexico, Millennium Packaging in the US, Sipack in Italy, Fispak in Ireland, AVI Global Plast in India and MTC-SO, Serbia.
“Some of our agents and distributors have had a great 2013,” said Simon Balderson, “in fact some of our biggest customers are now overseas. Packaging problems tend to be same the world over, and consequently an effective solution can be popular globally too.”
Sirane's international network is growing fast - and we're now actively seeking other companies who want to be a part of it. Although we'd be happy to hear from all four corners of the globe, Sirane is particularly interested to hear from anyone in Eastern Europe, Scandinavia, Asia, South America or elsewhere in North America. For more information, email email@example.com or contact our office in the UK on +44 1952 230055.
Sirane will start the new year with a bang... with two new developments due to be released to the market in January.
Our new soft-fruit packaging solution, which could revolutionise the way soft-fruit is packaged worldwide, will be available from Mid January. The ultimate protection at a cost-effective price, the new packaging will offer more protection to fruit in transit and on the shelf than any product has managed to date.
And also in the new year, BenchGuard Advanced - absorbent spillage protection for worksurfaces - will be introduced. Watch this space for details, but suffice to say BenchGuard Advanced is exactly that - a more advanced version of an already popular product. It will be added to our Medical & Healthcare range.
Simon Balderson, Sirane MD, said: "It promises to be an exciting first few months at Sirane in 2014. Both the soft-fruit packaging solution and BenchGuard Advanced will be terrific additions to our product offerings in their particular markets, and I anticipate a high level of interest in both."
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