AUSPACK: Sirane Australia team ready to introduce packaging solutions to new markets

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AUSPACK will introduce Sirane Australia to a whole new audience – and the new Melbourne-based team would love to welcome you to their stand.

Sirane Australia opened in the new year, in a bid to take the company’s innovative packaging solutions to new markets in Australia and the wider region.

While there will be a focus on food packaging – and in particular our sustainable Earth Packaging range – Sirane Australia will have access to all Sirane products.

Simon Balderson, Sirane MD, said: “I will be joining the team at Auspack – and it will be great to introduce Sirane to new audiences, although I am sure there will be some visitors to the show who will already know us very well.

“We’ve been selling into the Australian market for a few years now, so Sirane Australia, and exhibiting at shows such as Auspack, was the next step.

“We’ll be focusing the stand on Earth Packaging, and our plastic-free packaging solutions, but of course Sirane offers many other products across different sectors.”

Sirane is an innovative UK-based packaging development-to-manufacture company, specialised in absorbency, ovenable and microwaveable materials, shelf-life extension, microwave susceptor and protective food packaging. We also offer plastic-free packaging, and a wide range of bags, pouches and films.

Sirane’s plastic-free packaging ‘Earthpouch’ recently won a top prize at the UK Packaging Awards – taking first place in the Resource Efficient Pack of the Year category. It’s also won a Green Apple Environment Award.

Now available in standard, barrier and high-barrier, our Earthpouch is ideal for anyone looking to remove unnecessary plastics from their packaging.

It’s also available in reel format for flow-wrap, under the name Earthfilm.

Perfect for a range of dry and moist products – including granolas, porridge oats, grains, health/diet supplements and more - the Earthpouch is a paper-based solution with a heat-sealable coating, which is preformed into a stand-up pouch.

Simon Balderson, Sirane MD, said: “Earthpouch is a plastic-free solution, a paper-based material with a plastic-free coating which is perfect for a range of products. We can supply it with a range of different barriers, to suit your needs.

“If you’re serious about moving away from plastics, then this – and many of the other products in our Earth Packaging range – might be exactly what you’re looking for.

“We exhibited recently at Packaging Innovations in the UK, and we were overwhelmed with inquiries for this kind of packaging, so we’re looking forward to seeing whether Australia has the same appetite for Earth Packaging.”

Earthpouch is a cornerstone of the Earth Packaging range – a range of packaging solutions which are all either compostable, sustainable or 100% recyclable. Other products in the Earth Packaging range include our new paper based absorbent pads – which are both compostable & recyclable, compostable & breathable packaging films, and compostable food packaging boards.

We also offer a range of horticultural solutions, including breathable and compostable flower-wrap and plastic-free compostable plant pots.

Sirane also offers a wide range of other food packaging solutions – all of which are available through Sirane Australia, with information available on the stand.

Our Dri-Fresh range includes a wide range of absorbent packaging, including standard absorbent pads, odour-absorbent pads, cushioned pads and ovenable pads, and we offer solutions perfect for meat, seafood, fruit and more.

Sirane’s Sira-Cook range includes steam-cooking bags, BBQ & oven bags & nylon roasting-bag materials, with options including stand-up bags, self-seal and heat-seal.

Our other food packaging ranges include Sira-Crisp susceptor-based packaging for crisping food in a microwave, Tuff-Hold boneguard, Sira-Flex papers and films for shelf-life extension, and Sira-Form for better food product presentation.

Sirane Australia’s stand at AusPack is A226. For more information on Sirane Australia, contact stacey.loader@sirane.com or polly.duffee@sirane.com

FARM SHOP & DELI SHOW: Online shop and pouch-filling machine a focus for show

Sirane will be exhibiting at the Farm Shop & Deli Show 2019

SIRANE’S new online shop, our pouch-filling line and our plastic-free packaging will be the star attractions on our stand at the Farm-Shop and Deli Show 2019.

We launched a new online store in late 2018 offering some of our more popular products including cooking bags, flower packaging and insulated bags.

Some fantastic packaging solutions for butchers, farm-shops and delicatessens, our Thinking-Cooking range, as well as supplies for florists, can be bought direct.

Simon Balderson, Sirane managing director, said: “Sirane’s new online store will fill a gap by allowing customers looking for smaller quantities to order online.

“We’ve added products such as self-seal steam-cooking bags for the oven/microwave, which would be a great counter bag in butchers and farm-shops, oven/BBQ bags, and our popular thermally-insulated bag range.

“If you’re looking for packaging for your over-the-counter sales which adds real value to your products, then it will be well worth paying a visit to our stand.

 “Our minimum orders have been set low enough to allow anyone who wants our products to buy them – and we’re hoping the shop will prove very popular.”

Products are divided into four key areas: domestic/home use; food service including farm-shops, delis and catering; medical & healthcare, and horticultural.

Mark Lingard, Marketing Manager, said: “This new online store is a result of a steady stream of inquiries from smaller customers looking to buy. Our minimum orders were always a problem, but this online store allows people to buy what they need, and we’re hoping that at the Farm-Show & Deli Show it will strike a chord.

“The current product listing is just the start, we have ambitious plans for this online store, and intend to add a range of new products as the year goes on – we’re adding Earthpouch this month, for example, due to the amount of requests...

“Whether you run a High Street butcher’s or a rural farm-shop, you’re a florist or a fishmonger, the shop has packaging solutions which will add some real value.”

Sirane’s award-winning plastic-free packaging ‘Earthpouch’ will also be a major focus – and we’re introducing the pouch in three standard sizes to our online store.

Perfect for a range of dry and moist products – including granolas, porridge oats, grains, health/diet supplements and more, the Earthpouch is a paper-based solution with a heat-sealable coating, which is preformed into a stand-up pouch.

Simon Balderson, Sirane MD, said: “Earthpouch is a plastic-free solution, a paper-based material with a plastic-free coating which is perfect for a range of products. We’ve repeatedly been asked about supplying a plain pouch for smaller orders, and so we’ve taken three popular sizes and added them to our online offer.

“If you’re serious about moving away from plastics, then this – and many of the other products in our Earth Packaging range – might be exactly what you’re looking for.”

2018 was a big year for the Earthpouch with some major industry recognition– it won a Green Apple Award, presented at the Houses of Parliament, and it also secured first place at the UK Packaging Awards in the Resource Efficient Pack of the Year category. The Earthpouch was also recognised at the Sustainable Food Awards in Amsterdam, where it finished third in the sustainable packaging category.

One of the questions we’re often asked is ‘how do I fill the pouch?’ We’ve also recently added a pouch-filling line to our offering, the M7, which is compatible with the Earthpouch – and there will be a working machine on our stand.

Simon Balderson added: “It’s a fast, versatile and low-cost option, with lines starting from just £35,000. Single and twin-head machines are available, and they are simple to operate. They also have a small footprint, so are perfect for this sector.

“They pack between 15 and 80 bags a minute, and with both manual and auto-fill options, they make a great solution for packaging a whole range of products.”

The Farm Shop & Deli Show runs at the NEC, Birmingham, from April 8-10, 2019. Our stand at the show is K71 – close to the Farm Shop Live theatre.

We’re also exhibiting at AusPack in Melbourne, Australia, where there will be a chance to meet the new Sirane Australia team. Visit them on Stand A226. AusPack runs at the Melbourne Convention Centre from March 26-29, 2019.

For more information on our shop, or to buy now, visit http://shop.sirane.com. No accounts are needed, and free delivery for commercial orders is from just £100. 

For more information, contact Jeremy Haydn-Davies on 01952 230055, email jeremy@sirane.com or visit our website which is www.sirane.com

  • Award-winning plastic-free packaging solution, the Earthpouch

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  • NEW: Packs for crisping bacon in the microwave - Sira-Cook Crispy Bacon Packs

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  • Thermally-insulated bags - Sira-Therm

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  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Pouches for food packaging - retort pouches

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Pouches for food packaging - flat and side-gusset pouches

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Susceptor can be made into boxes for crisping products such as paninis in a microwave - Sira-Crisp Boards & Sleeves

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055