Ethylene absorbent pads among innovative Fruit Logistica offering

ETHYLENE removal can extend the shelf-life of many fruits – particularly strawberries and other berries - and Sirane’s products could prove the perfect solution.

Last year PhD researchers at Cranfield University showed how a few days additional shelf-life extension can be achieved by using effective ethylene absorbency technology – and absorbent pads and labels doing just that are among Sirane’s food packaging range.

They will be on show, along with other innovative fruit packaging solutions, at Fruit Logistica in Berlin in February when the fruit world descends on the German capital.

Simon Balderson, Sirane MD, said: “Sirane’s fruit pads are all offered with additional ethylene absorbency as an option – which can be vital for the shelf-life of berries of all types.

“Strawberries is the big market, but this also works for raspberries, blackberries etc.

“Our pads have been made so that all the technology is incorporated into one simple pad, which is easy to use, environmentally friendly, and cheaper than other solutions.”

Sirane’s new Dri-fresh ‘Soft-Hold’ pad combines the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation. Crucially, it can have ethylene absorbency built in to the pad.

“Soft fruit is often transported huge distances,” said Gillian Carter, sales manager for fresh produce, “and so protecting the fruit is vital. The more fruit that arrives at its destination in perfect condition, the better it is for everyone involved in the supply chain.

“Sirane can offer the ultimate protection, bubble protection alongside ethylene absorbency as well as absorbing juices. It is even available with an anti-fungal option if required.

“Soft-Hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the fruit, that extend shelf-life, and that are compostable.

“Soft-hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering a final level of protection that no other product on the market has managed.”

Dri-Fresh Soft-Hold complements the popular Dri-Fresh Resolve pad, which can also be ethylene absorbent, offers a high level of protection and is also 100% compostable.

Sirane’s stand at Fruit Logistica 2015 can be found in Hall 8.2, Stand A-07.

For more information, email Please contact Gillian directly if you wish to make an appointment to meet at Fruit Logistica.

New fish wrap added to seafood packaging range

New fish wrap for fish loins or whole fish

A NEW fish wrap perfect for protecting large fish loins and whole fish during transportation has been added to Sirane’s range of seafood packaging solutions.

Sira-Flex™ Sea-Fresh™ Fish Wraps absorb excess moisture whilst allowing the fish to breathe. Crucially, they do not absorb essential fish oils.

Jeremy Haydn-Davies, sales director, said: “Our new Sira-Flex™ Sea-Fresh™ Fish Wraps have great wet strength, so won’t peel away or tear until you are ready to remove them.

“The wraps are odourless, tasteless and colourless and are a great solution for keeping seafood fresh, enabling it to retain its colour and texture for longer.”

Sira-Flex™ Sea-Fresh™ Fish Wraps can be offered with custom printing/branding.

For more information, email Alternatively call 0044 1952 230055.  Sirane will also be exhibiting at the Seafood Global Expo in May.

  • Nylon oven-roasting bags and films - Sira-Cook Siralon

    Read more

  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

    Read more

  • Thinking-Cooking - Sirane's own retail range

    Read more

  • Oven/BBQ cooking bags - Sira-Cook Supreme

    Read more

  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

    Read more

  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

    Read more

  • Susceptor can be made into boxes for crisping products such as paninis in a microwave - Sira-Crisp Boards & Sleeves

    Read more

  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

    Read more

  • Pouches for food packaging - retort pouches

    Read more

  • Dividers for better food presentation - Sira-Form non-ovenable boards

    Read more

  • Pouches for food packaging - flat and side-gusset pouches

    Read more

  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

    Read more

  • NEW: Packs for crisping bacon in the microwave - Sira-Cook Crispy Bacon Packs

    Read more

  • Absorbent meat pads - Dri-Fresh

    Read more

  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

    Read more

  • Thermally-insulated bags - Sira-Therm

    Read more

  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

    Read more

Sign up for our newsletter

* indicates required
Get in touch
1000 characters left

Follow us @SiraneLtd...

    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055