INTEREST has been steadily growing worldwide in Dri-Fresh Soft-Hold - Sirane’s innovative new absorbent cushion pad for packaging and protecting soft-fruit.
Dri-Fresh Soft-Hold – a revolutionary new concept - was introduced to the market by Sirane in early 2014, and is now appearing in punnets of fruit the world over.
“Time spent developing and perfecting this product has paid off,” said Simon Balderson, Sirane MD, “more and more berry producers are seeing the benefit of using this great pad.
“The product looks good, protects the fruit in a way that no other pad on the market can, and reduces the waste costs for companies that use it, so we’re not surprised so many growers and producers are turning to Soft-Hold as their choice of packaging.”
It has been developed in partnership with some of the key players in the soft fruit industry. Together with the industry, Sirane has been working to understand the parameters which affect the shelf-life and quality of soft fruit and to develop products to optimise shelf-life and quality as well as reduce transit damage, increase value and improve presentation.
Dri-Fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types - combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation.
It is a breakthrough product which is transforming the industry - adding value to all areas of the soft-fruit growing, distribution and retail chain. It reduces wastage, reduces transit costs, opens new export markets and encourages sales growth for all types of soft fruit.
“Dri-fresh Soft-hold is the perfect product for soft fruit protection,” said Gillian Carter, sales manager for fresh produce. Like all Dri-fresh pads, Soft-Hold is available with integrated anti-fungal properties for extending shelf-life in all applications.
“Soft-Hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the fruit, which extend shelf-life, and are affordable.
“Soft-Hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering that final level of protection that no other product on the market has managed.
“A number of major companies have already started using the pad, not just in the UK but across the world – particularly in some of the major berry-producing regions.”
Dri-fresh Soft-Hold is available as loose pads of any size as well as reels for automatic packaging operations. Standard colours are red and black and other colours are available on request. The products are available for all global markets and applications.
“This has the potential to transform the industry,” added Mr Balderson, “and add value to all areas of the soft-fruit growing, distribution and retail chain. It is a genuine breakthrough.
“The Soft-Hold surface has a unique ‘tear-drop’ embossing pattern which raises the fruit from the surface to encourage air-flow and inhibit sweating, damage and corresponding fungal growth. The thermo-formed pattern is designed to minimise the contact area between each berry and the surface and to prevent the berries from moving around the pack.
“The pad is absorbent and quickly absorbs and traps any leakage from the fruit to ensure clean and attractive presentation. The pure colours available highlight and contrast the natural colour of the fruit to give the best possible appearance and quality perception.”
Dri-Fresh Soft-Hold is the result of several years of dedicated research and development in Sirane’s Development Centre and extensive trials in the global soft-fruit market. The Dri-Fresh Soft-Hold core is a gently-yielding cushioning material which provides the softest support for each berry – giving it the best possible chance of staying in perfect condition.
Anti-fungal options are also available - anti-fungal treatment been shown to extend the shelf life of soft fruit beyond that available with current technologies. Integration of pad and anti-fungal treatment can significantly reduce packaging costs for growers and distributors.
The product complements an already impressive list of products perfect for transporting or selling fresh produce, including Dri-Fresh Resolve and Dri-Fresh Fresh-Hold absorbent pads and our incredible shelf-life extending film and bags, Sira-Flex Resolve.
“The concept of our fresh produce range is simple,” added Gillian, “We want customer’s fruit or vegetables to arrive with them in the best possible condition. For this they need the ultimate protection – and our range of products offers that.”
Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company specialises in absorbent solutions.
For more information, email email@example.com or call 0044 1952 230055.