NEW: Pouch-filling machine runs with Earthpouch as well as other packaging pouches

Sirane's new pouch-filling line

OUR Earthpouch – a revolutionary plastic-free packaging solution – is selling well - and has been already been shortlisted for a number of top awards.

One question we’re often asked though is ‘how do we pack it?’ Well the answer is here, in the shape of our new single or dual-head pouch-filling line – the M7.

Simon Balderson, Sirane MD, said: “It’s a regular question…. do you supply machines? How do we pack it? Well Sirane’s always been a solutions company, and we have one – the M7 pouch-filling line – which can run the Earthpouch.

“It’s a fast, versatile and low-cost option, with lines starting from just £35,000. Single and twin-head machines are available, and they are simple to operate.

“They pack between 15 and 80 bags a minute, and with both manual and auto-fill options, they make a great solution for packaging a whole range of products.”

Remote access via a personalised website means you can easily control and trouble-shoot the machines, and up to 50 programmes can be stored.

The machines have a small footprint – covering a maximum of just 2m2.

Sirane’s Earthpouch was launched in the new year – with Troofoods the first brand to use the new material – and a range of brands have since switched their packaging to the Earthpouch, with orders coming from Ireland and the US.

Peter Ralten, business development manager, said: “We’re now getting regular orders, and have sold into a number of countries, with inquiries coming in from all over the world. The M7, which is a great pouch-filling line, means we can now offer the full solution to anyone interested in the Earthpouch.”

The Earthpouch – an industry first - is made from a paper with a 100% plastic free heat-sealable coating which is then formed into a preformed stand-up pouch which provides total food security for dry and moist food products.

We initially launched a standard version - and are rolling out barrier and high-barrier versions over the next few months as the Earthpouch range is expanded.

Simon Balderson, Sirane MD, added: “Since Packaging Innovations at the NEC we’ve had many inquiries, and we’re now working with a number of companies, in many different sectors, and the Earthpouch will be on a shelf near you soon… one of the great things about the product is it is also cost-effective, often environmentally-friendly packaging comes at a cost, with Earthpouch that’s not the case.

“Packaging Innovations also made us realised that offering a pouch-filling line was also important to the product’s use on a practical level, and so we’re pleased to be able to now offer a full solution, pouches and pouch-filling lines.”

The Earthpouch was shortlisted for the packaging section at the Sustainable Packaging Awards in Amsterdam earlier this year – finishing third – and has been shortlisted for the UK Packaging Awards, being held in London in November.

The M7 will run with all bags and pouches – not just the Earthpouch, which it has been adapted to run. Sirane can also offer a range of other bags and pouches including ovenable, microwaveable, stand-up, retort, quad-seal, 3-side seal, side-gusset, flat pouches and more. We can also offer digitally-printed short-run.

For more information, contact Jeremy Haydn-Davies on 01952 230055, email or visit our website which is 


SHOW: Sirane MD speaking in seminar theatre at Restaurant & Takeaway Innovation Expo


SUSTAINABLE packaging will come under the spotlight as Sirane MD Simon Balderson speaks in the lecture theatre at the Restaurant & Takeaway Innovation Expo 2018.

Packaging has been in the news in the last year, especially plastics and the role it plays within the food industry, and Simon will be asking ‘what’s possible and what’s just impossible?’

Simon Balderson said: “There’s been a lot said on this subject in the last few months. Packaging is changing. Attitudes are changing and changing fast. People want packaging to be recyclable, sustainable, and/or compostable. They don’t want plastic, but plastic has traditionally been used for a reason. But are people asking for the impossible? What solutions are out there as eco-friendly packaging and what more can be done?

“Is it as easy as just saying ‘we don’t want plastics?’ In some case yes, in some cases they’ll have to pay more for more environmentally-friendly solutions, and in some cases no.

“At Sirane we’re working on expanding on Earth Packaging range… and we’re working on the assumption that not all plastic is bad. If plastics can easily and effectively be recycled, they may well still have their place in the packaging options and be the best solution.”

Simon will be speaking in Theatre 13 on Tuesday, September 25th, from 3.30pm to 4pm.

The Restaurant & Takeaway Expo 2018 takes place at the ExCeL arena, London, from September 25-26 – and it will be Sirane’s first time exhibiting at the show.

We’ll have a range of products on our stand, including thermally-insulated bags, cooking bags, microwave susceptor products, absorbent rotisserie liners and catering liners.

Sirane’s thermally-insulated materials keep chilled food cold – but perhaps crucially for this show they also keep hot food hot – and we can offer bags in a range of sizes. Bags can be digitally-printed, allowing for short runs without the need for set-up costs.

Simon Balderson, Sirane MD, said: “Keep It Hot…. that will be our message at the show. Take-aways are as popular as ever, and customers want the food to still be hot by the time they get home. These bags are a great way of making sure that happens.

“We’re also introducing an ‘off-the-shelf’ bag under our Keep It Hot brand, customers will be able to buy online from stock – making it a perfect take-out solution. However, we anticipate a lot of customer will want their own brand on the bag – and it does make sense.

“They’re great for brand awareness as they are reusable – you could even offer a discount to customers re-using ‘your bag’, and this product is also fully recyclable, and we can even supply it made from a material in which up to 40% of the material has been replaced by recycled materials and sea-shells… so it’s an environmentally-friendly solution.”

Used by supermarket shoppers and small independent food outlets alike, they are a reusable bag ideal for transporting fresh good home, delivery services, marketing and promotion - with many people opting for their own bespoke ‘branded’ bag.

Simon Balderson, Sirane MD, said: “The Restaurant & Takeaway Expo is a show we’ve visited and thought for a few years might be a good way into a new market. We’ve got lots of products perfect for this sector, and it’s a great opportunity for Sirane.

“We’ve also got a range of other solutions from within our wider food packaging portfolio – and of course we’re also a development company, so anyone in the restaurant & takeaway sector with product ideas, you’d be made very welcome on the stand.”

Sirane’s food packaging range also offers a number of other products which should be well-received at the show – and many of which won’t have been seen there before.

Jeremy Haydn-Davies, sales director, said: “Our susceptor-based products allow food to be crisped up in a microwave, which is perfect for anyone wanting to add pizza slices, paninis etc. without having to keep warm – they can just heat them quickly as required.

“We also offer a wide-range of steam-cooking bags, which may well have a place in both the restaurant and takeaway sectors, due to their flexible uses. We have nylon roasting bags which could be popular in restaurants, and this really is just a snap-shot.

“We also have absorbent rotisserie liners – perfect for lining rotisseries as well as other hot-food display areas – cutting down on the mess and helping to improve presentation. So, all in all, Sirane’s stand is going to be well worth a visit if you’re visiting the show.”

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

Our Earth Packaging range includes absorbent pads, compostable and plastic-free packaging solutions, compostable films, compostable boards and more.

Sirane’s stand at the Restaurant & Takeaway Innovation Expo 2018 can be found at 2306.

For more information on Sirane or any product in our food packaging range, contact Jeremy Haydn-Davies on +44 1952 230055 or email

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055