It's like the United Nations in here

So, as I sit here and drink my coffee - hot, milky with sugar, none of that flamboyant foreign stuff - the workforce around me is gaining an increasing international flavour. And I'm not just talking about the odd Scot who's headed south of the border.

We already had Veronique, our French business manager, and in logistics Magda, all the way from sunny (or perhaps not, I've very little knowledge of Eastern European climates) Poland. And down in the factory there's various languages spoken. A few months ago, when I needed some Arabic checking, within minutes someone was produced from the deepest, darkest corners of the Sirane empire, fluent in Egyptian Arabic.

And now, into that mix, comes Pablo - hellbent on breaking the Spanish market before Christmas.

But Sirane is suddenly becoming very global. This week Sirane Southern Africa threw open its doors, Sirane Turkey will follow suit soon, and Sirane Middle East is also very much coming soon. My offer to head up Sirane Barbados is still being considered, I'm sure.

Every day enquiries come in from once-exotic far-flung places, and it's a sign how much Sirane has grown that a request for help from a potato producer in Phuket or a damson distributor in Djibouti barely warrants a mention any more.

But still, despite all the overseas influences, there's still those who insist on Yorkshire Tea.

MARK LINGARD, MARKETING

 

Suited and booted for top award ceremony

So last Thursday, it was the Supermarket and Fish Awards 2012. At the Hilton, Park Lane, in posh old London town. "What's that got to do with Sirane?" I hear you ask. Well, an Asda product was nominated for Innovative Packaging of the Year. And that Asda product, Chicken Breast Fillet with SpicedTikka Butter, used a Sirane bag.

Four members of the Sirane team headed down to London suitably suited and booted, a good chance to hob-nob with the cream of the supermarket world if nothing else, but as it happened the journey to the capital was well worth it - as Asda bagged the award. Good news for Asda, and good news for Sirane.

And judging by the state of the "Sirane four" on Friday, the Supermarket and Fish Awards 2012 is a fun night!

Asda had been trialing the dish over certain butchers' counters - but now intends to roll it out across all UK stores. Additional products will be added to the range.

It's great to see innovation recognised at such a prestigious award ceremony. The product Asda sells is stunning, but at Sirane we are obviously very proud of our part, the Sira-Cook Self-Seal cooking bag which makes the dish possible. The product is yet another great Sirane innovation...

Lots of companies say they innovate, but at Sirane it is true. If half the seemingly impossible ideas banded around the office ever come true we'll be doing well. But the point is many of them do become true, due to a number of staff members who don't understand the word impossible.

So what's the next innovation? Well there's a few on the way, more news in a few weeks. But they are going to be good... watch this space.

MARK LINGARD, MARKETING

  • Award-winning plastic-free packaging solution, the Earthpouch

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  • NEW: Packs for crisping bacon in the microwave - Sira-Cook Crispy Bacon Packs

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  • Thermally-insulated bags - Sira-Therm

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  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Pouches for food packaging - retort pouches

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Pouches for food packaging - flat and side-gusset pouches

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Susceptor can be made into boxes for crisping products such as paninis in a microwave - Sira-Crisp Boards & Sleeves

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055