AN innovative project which Sirane is part of has been shortlisted for ‘Innovation of the year’ and ‘Flexible plastic pack of the year’ at the 2018 UK Packaging Awards.
Kids Ink™ is a web to print platform that allows children to design a completely unique personalised lunch bag, with the purpose to educate children in being environmentally friendly, but in a fun, creative and interactive way.
The project has brought together the expertise of three UK-based companies - Ultimate Digital, B&G Products (acquired by the Sirane Group earlier this year) and Addmaster (makers of Biomaster) - to produce these eye-catching bags that kids have described as “cool”, “amazing” and “extravagant”.
Chris Tonge Executive Director of Ultimate Group said that “Kids Ink™ is unique because it is a really easy to use on line drawing tool which our Smartflow system turns into print ready digital artwork.
“Kids Ink™ is a world first as every other personalised campaign has used part of the design as a template but our platform enables the whole design to be totally unique to each child. The Kids Ink™ platform can also be used on every other pack formats as well, for example cartons and bottles”
B&G Products convert the digitally printed film and attach the handles to produce unique kid’s lunch bags. The bags are lined with in-built Biomaster anti-microbial protection which inhibits the growth of harmful bacteria to grow on surfaces. This means that the lunch bags can be reused time and time again.
Simon Balderson, Sirane MD, said: “Kids Ink™ is something a bit different. The children that will take part in this project are generation that’s going to inherit the environmental problems caused by lack of recycling etc.
“Anything that we can do now to help educate them on the issues has to be good.”
Kid’s Ink™ is expected to take the new school year by storm giving schools a tool to produce fun and interactive lessons.