As you may well have noticed, Sirane.com is now available in a number of languages. As of last Friday the website is available to view in French, Italian and Spanish.
It's taken a while to do, but we think it will be worth the effort. It's so easy to think that the whole world speaks English, but it's just not the case. And anyway, even if it was true, why should we not take the effort to allow as many people as possible to read our product information in their own native tongue.
After all, however competent people are in a foreign language, we shouldn't expect them to know words like absorbency, susceptor and interleavers. Hence the reason for sirane.com/fr, sirane.com/it and sirane.com/es. And we won't stop there... already German, Turkish and Arabic translations are in the pipeline.
We already have a French Business Manager - Veronique Richard - who is one of two members of the sales team fluent in French. And in early August a Spanish national, Pablo Juste, will join the team. Pablo is fluent not only in Spanish, but also in Italian. Linguistically, Sirane is spreading its wings.
MARK LINGARD, MARKETING