Aneberries a good launch pad for Sirane Central America

SIRANE Central America’s first trade show, Aneberries, takes place in Guadalajara in early August – just a few months before production begins in our new Mexico factory.

Aneberries brings together most of the major growers and producers in Central America, together with suppliers, with a focus providing a forum for discussing industry-wide issues.

The show takes places at the Expo Centre in Guadalajara – just a few miles from Sirane Central America’s new factory – from August 10-12. Sirane’s Central America team will be promoting products aimed at extending the shelf-life of soft-fruit/berries.

Simon Balderson, Sirane MD, said: “Aneberries is a perfect show for Sirane Central America. It’s very much an industry gathering, sharing of information, and held for the mutual benefit of everyone involved in the rapidly-expanding Mexican soft-fruit industry.

“Sirane Central America is a very exciting development for the company – our biggest ever expansion – and I am really looking forward to supporting the team at this event.

“Our cushioned absorbent pads for berries are already proving very popular with growers in the region, and we’re working with them directly to further develop our product range.”

Sirane Central America should be in full production by September – with the team currently working hard to get all the operational requirements in place.

Sirane took formal possession in early June, and it is now all systems go, with machinery built at the company’s headquarters in Telford, UK, being sent over and installed in the factory ready for use, and the necessary modifications being made to the building. Sirane’s UK factory has full BRC accreditation, and Sirane Mexico will operate to the same standards.

Sirane Central America is based in Guadalajara, close Mexico’s major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.

Simon Balderson said: “Sirane Mexico is a major step for the company – we’ve still got some work to do between now and September, but it is exciting times. It is important for us that the new manufacturing facility in Mexico is of the same standard as the UK, so we’ve got work to do getting the facility up to the levels that will meet BRC accreditation.

“All of this should be in place by September, when we can start producing absorbent pads for soft fruit for the local market, and then we can grow the business from there. Aneberries will be a good place to explain our products and our plans to the industry.”

Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with ethylene absorbency incorporated.

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows.

To contact Sirane Mexico, email Adam Green at or Josua Vega at Jos is based locally and can be contacted on +521 333 8428 448.

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