NEW anti-microbial absorbent fruit pad technology will be Sirane’s major product launch at Fruit Logistica next month – but we’ll also have plenty more on show as well.
The trade show in the German capital will be the first place we have shown our ABV technology to the world – and we are anticipating plenty of interest in the product.
And with a range of other fruit & vegetable packaging solutions – including breathable packaging films, ethylene-absorbent labels and absorbent crepe packaging – as well as Sirane Mexico, there’s plenty of reasons to visit our stand in Hall 8.2.
Fruit Logistica – which runs from February 3-5 in Berlin – is one of the world’s biggest fresh produce expos, and the perfect place to show off our full fruit-packaging range.
Jeremy Haydn-Davies, sales director, said: “Our ABV technology will get plenty of attention – and rightly so as it is a terrific step-forward in anti-microbial packaging. However, we’ll have plenty more for visitors to our stand, including breathable and compostable films.
“Sira-Flex Resolve is a bio-polymer that allows fresh produce to breathe, and can significantly extend the shelf-life of the product. It’s a product that we’ve taken to Fruit Logistica before, but it is a product that it constantly being further developed and further refined.
“We’ve also got the absorbent fruit pad range, including cushioned pads and ethylene-absorbing pads that can be supplied without the added ABV technology. For fruits such as cherries we can supply absorbent cherry pads or a lower-absorbency crepe packaging.”
However, ABV will undoubtedly be the new technology that grabs the headlines.
Simon Balderson, Sirane MD, said: “For many years Sirane has been at the forefront of research into shelf-life extending technology for fruit in particular, and this latest product development combines ground-breaking work with existing technologies to create another major step forward. This really is headline news for the fruit-packaging world.
“Many companies have tried to deliver anti-microbial packaging, but this is an effective way of delivering the technology from within the pack right to the heart of the problem.”
Sirane’s new Dri-Fresh ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer an outstanding level of protection.
The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.
Simon Balderson added: “Shelf-life extension within fruit, particularly the soft-fruit world, is a big deal throughout the industry, and even just a few extra days makes a big difference.
“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also vulnerable to damage during transportation – which can often be a long way.
“This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.
“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.
“This complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”
Fruits that could potentially benefit from Dri-Fresh ABV or Dri-Fresh Soft-Hold ABV include all types of berries – strawberries, raspberries, blackberries and blueberries – as well as other fruits vulnerable to damage: tomatoes; apricots; kiwi fruit; nectarines, and grapes.
Sirane’s Dri-Fresh Soft-Hold cushioned pads are already being shipped in large quantities to berry producers across North and Central America and Chile – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.
Sirane’s new factory in Guadalajara, Mexico, will be supplying much of this demand – and if you’re from the region, Sirane Mexico itself is another good reason to pay a visit.
Based in the heart of the Mexican growing region – and close to many of the region’s major berry producers – Sirane Mexico opened earlier this month. The 1,500 sq m unit will initially focus on manufacturing fruit packaging into this rapidly-expanding industry.
Dri-fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types – combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent product presentation. We also have Dri-Fresh Fresh-Hold EA pads, which are absorbent pads with ethylene absorbency built-in.
Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company specialises in absorbent solutions
Sirane will be exhibiting at Fruit Logistica in Berlin from February 3-5, 2016. Our stand is B-09, Hall 8.2. Anyone wanting to know more about any products is welcome to visit…
For more information on any fresh product packaging solution offered by Sirane, email firstname.lastname@example.org.