Asda nominates Sirane bag for top award

Asda's Chicken Breast with Tikka Spiced Butter

A chicken dish cooked in a Sirane bag has been nominated for a top industry award by Asda.

The UK supermarket giant’s Chicken Breast Fillet with Tikka Spiced Butter product uses the Sira-Cook™ Self-Seal™ bag, and following butchers’ counter trials it was nominated for the Best Packaging Innovation in the Supermarket and Fish Awards 2012.

Three products have now been shortlisted for the final – including the Asda product.

Ian Beardsall, director of product & process development, said: “Asda nominating a product which uses a Sirane cooking bag is great news – it shows how well they work.

“The Sira-Cook™ Self-Seal™ is another great innovation from Sirane, and would be suitable for many dishes. The bag can be bought over the counter and cooked straight in the oven with all the flavours and juices sealed within the bag.

“Counter bags combine practicality with simplicity. When the customer buys their meal, it is sealed in using a fold-over flap and the bag becomes odour and leak-proof.

“There is no need for expensive heat sealers. Butters, marinades, herbs and spices can be added to fish, poultry or meat, creating a ready meal using the freshest ingredients.”

Sirane has a range of cooking bags, suitable for oven and microwave cooking, including the Sira-Cook™ Self-Seal™ and Si-bag™ and the new Sira-Cook™ Smart-Release™.

The Supermarket and Fish Awards 2012 will be handed out at a prestigious ceremony at London’s Hilton Hotel on Park Lane on Thursday, July 5th. Asda’s product will compete with Morrisons Traditional Beef Range and Sainsbury’s Shanghai Beef for the honour.

Simon Balderson, Sirane MD, said: “Just being nominated is a great testimonial for Sirane’s products, it is great to know others rate them, but if Asda wins it would be great news.” 



Meat Trade News Daily – Asda nominates Sirane bag for top award

Ready Meals Info – Sirane bag for Asda meal nominated for Best Packaging Innovation Award

Food Processing (FPOnTheNet) – Asda nominates Sirane bag for top award

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