AUSPACK: Sirane Australia team ready to introduce packaging solutions to new markets


AUSPACK will introduce Sirane Australia to a whole new audience – and the new Melbourne-based team would love to welcome you to their stand.

Sirane Australia opened in the new year, in a bid to take the company’s innovative packaging solutions to new markets in Australia and the wider region.

While there will be a focus on food packaging – and in particular our sustainable Earth Packaging range – Sirane Australia will have access to all Sirane products.

Simon Balderson, Sirane MD, said: “I will be joining the team at Auspack – and it will be great to introduce Sirane to new audiences, although I am sure there will be some visitors to the show who will already know us very well.

“We’ve been selling into the Australian market for a few years now, so Sirane Australia, and exhibiting at shows such as Auspack, was the next step.

“We’ll be focusing the stand on Earth Packaging, and our plastic-free packaging solutions, but of course Sirane offers many other products across different sectors.”

Sirane is an innovative UK-based packaging development-to-manufacture company, specialised in absorbency, ovenable and microwaveable materials, shelf-life extension, microwave susceptor and protective food packaging. We also offer plastic-free packaging, and a wide range of bags, pouches and films.

Sirane’s plastic-free packaging ‘Earthpouch’ recently won a top prize at the UK Packaging Awards – taking first place in the Resource Efficient Pack of the Year category. It’s also won a Green Apple Environment Award.

Now available in standard, barrier and high-barrier, our Earthpouch is ideal for anyone looking to remove unnecessary plastics from their packaging.

It’s also available in reel format for flow-wrap, under the name Earthfilm.

Perfect for a range of dry and moist products – including granolas, porridge oats, grains, health/diet supplements and more – the Earthpouch is a paper-based solution with a heat-sealable coating, which is preformed into a stand-up pouch.

Simon Balderson, Sirane MD, said: “Earthpouch is a plastic-free solution, a paper-based material with a plastic-free coating which is perfect for a range of products. We can supply it with a range of different barriers, to suit your needs.

“If you’re serious about moving away from plastics, then this – and many of the other products in our Earth Packaging range – might be exactly what you’re looking for.

“We exhibited recently at Packaging Innovations in the UK, and we were overwhelmed with inquiries for this kind of packaging, so we’re looking forward to seeing whether Australia has the same appetite for Earth Packaging.”

Earthpouch is a cornerstone of the Earth Packaging range – a range of packaging solutions which are all either compostable, sustainable or 100% recyclable. Other products in the Earth Packaging range include our new paper based absorbent pads – which are both compostable & recyclable, compostable & breathable packaging films, and compostable food packaging boards.

We also offer a range of horticultural solutions, including breathable and compostable flower-wrap and plastic-free compostable plant pots.

Sirane also offers a wide range of other food packaging solutions – all of which are available through Sirane Australia, with information available on the stand.

Our Dri-Fresh range includes a wide range of absorbent packaging, including standard absorbent pads, odour-absorbent pads, cushioned pads and ovenable pads, and we offer solutions perfect for meat, seafood, fruit and more.

Sirane’s Sira-Cook range includes steam-cooking bags, BBQ & oven bags & nylon roasting-bag materials, with options including stand-up bags, self-seal and heat-seal.

Our other food packaging ranges include Sira-Crisp susceptor-based packaging for crisping food in a microwave, Tuff-Hold boneguard, Sira-Flex papers and films for shelf-life extension, and Sira-Form for better food product presentation.

Sirane Australia’s stand at AusPack is A226. For more information on Sirane Australia, contact or

Sign up for our Newsletter: