Berry Congress: see our innovative new soft-fruit pad

Sirane's new absorbent cushioning pad for soft-fruit - Dri-Fresh Soft-hold

SIRANE will be at the Global Berry Congress in Amsterdam next week – where interest is sure to be high in the company’s new ‘absorbent cushioning pad’ for soft fruit.

Global Berry Congress is the annual gathering of all the major players worldwide in the berry market – and this year it is being held in Amsterdam from April 8th-9th.

The event opens just days after Sirane released a revolutionary new ‘bubble pad’ to the market offering soft-fruit the ultimate protection – while remaining very cost effective.

Gillian Carter, sales manager for fresh produce, said: “Berry Congress will be attended by representatives of some of the biggest berry growers and companies in the world.

“It represents a great opportunity for people to meet with Sirane and see for themselves the Dri-Fresh Soft-hold pad which we believe offers soft fruit the ultimate protection.”

Dri-Fresh Soft-hold has been developed in partnership with some of the key industry players. Together with the industry, Sirane has been working to understand the parameters which affect the shelf-life and quality of soft fruit and to develop products to optimise shelf-life and quality as well as reduce transit damage, increase value and improve presentation.

Dri-fresh Soft-hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types – combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation.

It is a breakthrough product which will transform the industry – adding value to all areas of the soft-fruit growing, distribution and retail chain. It will reduce wastage, reduce transit costs, open new export markets and encourage sales growth for all types of soft fruit.

“This is the perfect product for soft fruit protection,” said Gillian. “Soft-hold is also available with integrated anti-fungal properties for extending shelf-life in all applications.

“Soft-hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the fruit, which extend shelf-life, and are affordable.

“Soft-hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering that final level of protection that no other product on the market has managed.”

Dri-fresh Soft-hold is available as loose pads of any size as well as reels for automatic packaging operations. Standard colours are red and black and other colours are available on request. The products are available for all global markets and applications.

Simon Balderson, Sirane MD, said he was truly excited about the launch of Dri-Fresh Soft-hold. “This has the potential to transform the industry,” he said, “and add value to all areas of the soft-fruit growing, distribution and retail chain. It is a genuine breakthrough.

“The soft-fruit packaging revolution starts here, with the launch of Dri-Fresh Soft-hold. If you are going to be at Berry Congress, it is a perfect opportunity to become one of the first people to see this revolutionary product and begin testing it for yourself.

“The Soft-hold surface has a unique ‘tear-drop’ embossing pattern which raises the fruit from the surface to encourage air-flow and inhibit sweating, damage and corresponding fungal growth. The thermo-formed pattern is designed to minimise the contact area between each berry and the surface and to prevent the berries from moving around the pack.

“The pad is absorbent and quickly absorbs and traps any leakage from the fruit to ensure clean and attractive presentation. The pure colours available highlight and contrast the natural colour of the fruit to give the best possible appearance and quality perception.”

Dri-fresh Soft-hold is the result of several years of dedicated research and development in Sirane’s Development Centre and extensive trials in the global soft-fruit market. The Dri-fresh Soft-hold core is a gently-yielding cushioning material which provides the softest support for each berry – giving it the best possible chance of staying in perfect condition.

Anti-fungal options are also available – anti-fungal treatment been shown to extend the shelf life of soft fruit beyond that available with current technologies. Integration of pad and anti-fungal treatment can significantly reduce packaging costs for growers and distributors.

The product will complement an already impressive list of products perfect for transporting or selling fresh produce, including Dri-Fresh Resolve and, Dri-Fresh Fresh-Hold pads and our incredible shelf-life extending film and bags, Sira-Flex Resolve.

“The concept of our fresh produce range is simple,” added Gillian, “We want customer’s fruit or vegetables to arrive with them in the best possible condition. For this they need the ultimate protection – and our range of products offers that.”

For more information, visit or email Please contact Gillian directly if you wish to make an appointment to meet at Berry Congress.

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