CONFERENCE: Sirane MD among keynote speakers at the New Plastic Economy virtual conference

Sirane's MD among keynote speakers at the New Plastic Economy virual conference

SIRANE MD Simon Balderson is among the speakers at a virtual conference on sustainable packaging – the New Plastic Economy.

The keynote address, which will be on the subject of ‘The Game Changers in Food Packaging’ is part of a packed agenda, with speakers including the European Commission, the Ellen Macarthur Foundation, and A Plastic Planet.

The conference has been organised in Turkey, and speakers also include Turkish representatives from companies such as Unilever and Nestle.

Simon Balderson, Sirane MD, said: “Sirane’s been working for a number of years now on finding sustainable packaging alternative where possible. However, within food packaging, because of the testing requirements of the packaging, a truly circular economy is more difficult. There is many more materials used, because they all have different properties, which makes recycling much more of a challenge.

“I will be talking about the challenges, and how companies like Sirane are working with different materials to overcome the challenges within the food industry. “

The New Plastic Economy virtual conference takes places on February 10. Simon’s keynote address will be delivered at 5.30pm (2.30pm UK time).

Sirane’s range of plastic-free packaging solutions includes our paper-based stand-up pouches, Earthpouch, and paper-based flow-wrap film Earthfilm. We also offer both compostable and paper-based absorbent pads, and products such as compostable cling-film, compostable shrink-film for fresh produce and bio-films.

In addition, Sirane offers a range of board-based products, including our new recyclable sandwich skillet, Earthwedge. Many of our other board products, including cake boards, patisserie boards, pizza boards, etc, can be offered using eco-friendly coating which mean the products can be recycled after use.

We also have solutions for the horticultural market – such as our plastic-free Earthboard Tree-Guards, which can be used to protect saplings.

Sirane is an innovative packaging development-to-manufacture company, with expertise in absorbency and material science. Specialisms include bags and pouches, absorbent products, shelf-life extension and dual-ovenable products.

It has four main divisions: food packaging; medical & healthcare; horticultural and industrial. The company is based in Telford, Shropshire, with additional manufacturing in Guadalajara (Mexico) and Moscow (Russia).

Details on the conference can be found at

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