A NEW smoked salmon brand – the first in the UK to claim completely plastic-free packaging – is being launched this month – and includes Sirane’s Earthboard.
Sea Smoked uses fish from Wester Ross Salmon and is being supplied by Sea Group, the company that produces Sea Chips, crisps made from salmon skin.
All parts of the packaging – the outer sleeve, bag and board – are recyclable and are also home compostable and biodegradable. The bag, normally made of plastic, is composed of natural products such as eucalyptus fibre and cassava starch.
The board used is Sirane’s new Earthboard Salmon Board– a recyclable, plastic-free and compostable salmon board which we launched earlier this year.
Sirane’s new Earthboard Salmon Board is a water-resistant coated board, designed to do the same job as the tradition silver & gold salmon boards commonly used in the industry – but using materials which are more environmentally-friendly.
Simon Balderson, Sirane MD, said: “Salmon boards – and boards for other fish and some cooked meats – are an integral part of the packaging solution – yet the majority of boards used cannot be recycled because of their construction.
“Our boards perform exactly the same as the gold/silver boards which are widely used, if not better, but with one key advantage – they can be recycled, or industrially composted, they offer a truly sustainable packaging solution.
“Sea Smoked are one of the first companies to use our board, and it’s amazing news that they have put together an entire pack which is free of any plastic.
“It just shows what can be achieved if a company wants something to happen.”
Our Earthboard Salmon Boards are available in both standard and custom sizes and in any non-metallic colour. We can also offer random and registered print. Our standard thickness is 830 microns/555gsm, but other grades are available.
Boards are suitable for freezing and thawing – and offer excellent moisture resistance.
Retailing at £4.85, the smoked salmon will soon go on sale online and at upmarket grocer Booths, which has 28 stores in the north west of England.
Sea Smoked is a new venture from Daniel Pawson and Dominic Smith, who gained wide attention for their Sea Chips product when they pitched it on BBC’s Dragons’ Den programme last year before turning down investment.
During the period between the programme being filmed and being broadcast, the entrepreneurs teamed up with Grants Smokehouse owner Jonathan Brown, who supplied both investment and waste salmon skins from his smokery in Maryport. Sea Smoked salmon is being produced at the West Cumbria site.
“Sea Smoked is a new venture of ours,” said Daniel. “Our aim is to grow the Sea Group into a range of salmon products focusing on sustainability and innovation. We collaborated with our newest business partner and investor, Jonathan Brown, on the development of the smoked salmon and Grants produce it to our specification whilst we at the Sea Group developed the packaging elements.”
