EXPANSION: Innovation at the forefront as Sirane makes key appointments to our board division

Ross Griffin has joined Sirane

SIRANE has strengthened its position as a market leader in the packaging industry with two key appointments to our board division.

Ross Griffin (pictured above) has joined as board innovation specialist, while Cory Griffin has joined as 3D structural engineer. Both Ross and Cory are well known in the industry, having joined Sirane from Swanline.

Ross Griffin said: “I have admired Sirane from the outside, particularly for its level of innovation. Innovation is in my blood, and I want to bring a new set of skills of knowledge to share with Sirane’s customers.

“We will be revolutionary innovators- meaning that we are positively disruptive, creating new designs and innovations using our boards and coatings as a replacement for single use plastics to service existing customers and to also create and open new markets globally.

“We will get some things wrong as we go on our truly sustainable innovation journey – innovation is a commitment, not a guarantee. But my ethos is simple, as we design, test, explore, problem solve and evolve we will learn and if we fail, we will reapply until we succeed.

“There will be a particular emphasis on combining our boards with coatings, meaning we are able to offer eco-friendly products.”

Ross said Sirane’s board division will be challenged to keep coming up with new ideas and think creatively, looking to design applications and better solutions to meet consumer market requirements.

With laboratory facilities, 3D CAD software and sample cutting facilities in place at Telford, Ross and Cory Griffin joining Sirane will further boost our board division, which was significantly expanded in February following the acquisition of a UK-based board converter.

Olympic Packaging – now known as Sirane Stroud – is a highly respected and successful manufacturer of board products, based in Gloucstershire, supplying the bakery, fish and cake industries among others.

Stroud has specialised board processing equipment and the team is highly skilled in board processing operations. Key products include salmon boards, cake boards, patisserie board and U-cards/J-cards.

The acquisition of Olympic, and the expansion of the board division team, means Sirane is now able to supply packaging across three core areas: absorbency; bags, pouches & films, and board.

Simon Balderson, Sirane MD, said: “Our new board division, and the recruitment of Ross and Cory, is the latest step in strengthening Sirane’s position as the world’s leading packaging innovation company. We are now in a great position to really expand the division, expand our product range, and expand our level of innovation.

“With absorbency, bags, pouches & films, and board, we’re able to offer the whole packaging range, and combine expertise in the different areas of the business to create some amazing packaging solutions.

“We’re in a unique position to be able to offer expertise across a wide range of materials, meaning we will be able to offer solutions other people can’t, and think in a truly innovative way.”

It has four main divisions: food packaging; medical & healthcare; horticultural and industrial. The company is based in Telford, Shropshire, with two additional sites in the UK, plus additional manufacturing in Guadalajara (Mexico), Wroclaw (Poland) and Moscow (Russia).

Sign up for our Newsletter: