Focus will be on Sirane at Fruit Focus


Sirane’s next show, after a busy start to 2012, will be Fruit Focus in Kent on Wednesday, July 25th.

Fruit Focus is one of the UK’s biggest fruit-based events – and showcases all aspects of pre-harvest technology, agronomy, machinery and equipment, business information and post-harvest technology through to delivery to the retailer.

Sirane has a number of products perfect for fresh produce transportation and sale, including Dri-Fresh® Resolve® absorbent fruit pads, Dri-Fresh® Fresh-Hold™ fruit pads for enhancing shelf-life and Sira-Flex™ Resolve® – our compostable film for fruit and vegetables which has been in the news recently.

Tests on Sira-Flex™ Resolve® recently revealed extended shelf-life for some fruit and vegetables of between two and five days. Dri-Fresh® Fresh-Hold™ is available with an anti-fungal option (AF) and with ethylene absorbency (EA) or both.

All three items will be on show at Fruit Focus – along with a top secret Sirane development which combines absorbency and cushioning into one pad. Sandra Evans, sales manager for fruit and fresh produce, said: “We can’t reveal anything else for the moment, but I can guarantee this new pad will create quite a stir. We expect huge interest.”

Fruit Focus takes place at East Malling Research Centre, Kent. For more information, click here

For Sirane, the show follows hot on the heels of the European Seafood Expo in Brussels, Food Ex at the NEC, Birmingham, the CFIA Show in Rennes, the Gulf Food Show in Dubai, the Snack and Sandwich Show in Paris and Fruit Logistica in Berlin in what is proving to be a busy few months for the sales team.

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