‘Free-from’ product in Sirane packaging scoops top industry award

A ‘FREE-FROM’ product which takes advantage of a great Sirane food packaging solution won a top award at the Baking Industry Awards in London earlier this week.

The Incredible Bakery Company’s ‘incredible onion panini’ emerged triumphant in the Free-From Bakery Product of the Year category at the prestigious showcase in the capital.

Director Valeria Mizuno-Turner, who founded the bakery eight years ago to solve her son’s food allergy problems, was presented with the award by TV presenter Claudia Winkleman and Alan MacDougall from award sponsor Ingredion at the gala awards night.

The ‘free-from’ products are packed into Sirane oven/microwave cooking bags and then heat-sealed, before being shipped into stores, delicatessens, farm shops and restaurants. As the product can be heated in the packaging, any cross contamination is avoided.

Jeremy Haydn-Davies, Sirane sales director, said: “The Incredible Bakery Company has found a great use for our cooking bags, and it allows them to make, transport and heat the food without any fear of cross contamination, vital when it is a ‘free-from’ product.

“The product can even be made and frozen in the bag for up to three months for subsequent reheating or defrosting, depending on the intended final use of the product.

“I am so pleased that this deserving company got the recognition they have truly earnt. It’s a great story of how problems with food allergies became a successful business.”

The Bakery Industry Awards took place at the London Hilton on Park Lane on Wednesday, September 9th. The Incredible Bakery Company’s competition came in the form of Genius Gluten Free’s ‘genius crumpets’ and Four Anjels’ ‘sour cherry bakewell’.

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and oven-ready/microwaveable products, compostable packaging, films, boards, pads, and much more.

The Incredible Bakery Company is a bakery based in Northamptonshire which produces high quality bakery and pastry products free from gluten, dairy, eggs and soya.

Valeria founded the company when she discovered her son suffered from multiple food allergies, becoming inspired to create delicious food that he could eat.

She said: “We strive to create products with equivalent taste, moistness, appearance and nutritional qualities as conventional products and we avoid all 14 common food allergens so everything we produce at the bakery is suitable for coeliacs and vegans.

“For this product we wanted something with flavour. It’s low in saturated fat and high in fibre, and ingredients include onions, white and brown rice flour, chickpea flour, rice bran and potato and tapioca starches. Everything is freshly baked.”

For more information on Sirane products, visit www.sirane.com or call +44 01952 230055. For more on the Incredible Bakery Company visit www.incrediblebakerycompany.co.uk

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