FRUIT FOCUS: Popular fruit trade show cancelled due to Covid 19

FRUIT Focus – one of the biggest dates and more popular gatherings in the UK fruit industry calendar – has been postponed as a result of the Covid 19 pandemic.

A statement from the organisers said they did not feel they could host a safe or effective event in the circumstances and have decided to cancel the July 8 event.

Sirane was due to have had a stand at the event, which is held annually in East Malling, Kent.

We offer a range of packaging solutions perfect for fruit, including absorbent pads, cushioned absorbent pads, anti-fungal pads, anti-microbial pads and crepe liners. We also have our recently-launched Earthpad – a paper-based recyclable absorbent pad.

In addition, Sirane offers a range of bags and films for shelf-life extension, including a new compostable shrink-film perfect for produce such as cucumber and broccoli.

Simon Balderson, Sirane MD, said: “It’s a shame Fruit Focus has been cancelled, although understandable and undoubtedly the correct decision. It’s always a great show, and we very much look forward already to the 2021 event which will be no doubt busier than ever.”

“In the meantime, if you are interested in any of our fruit packaging solutions, get in touch.”

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company’s specialisms include absorbent solutions.

Fruit Focus is being rescheduled for 2021 – but organisers say they are hoping to host a virtual event later in the year. Watch this space for further information…

For more information on any products in our fruit packaging range, email The next trade show we are scheduled to take part in is now Packaging Innovations in London, which takes place in late September at London Olympia.

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