SIRANE will once again be visiting Fruit Logistica in Berlin next month with Europe’s largest fresh produce show offering a great opportunity to meet customers old and new.
Last year’s Fruit Logistica saw the launch of a new packaging system for fresh produce by a company Sirane has been working in partnership with. Life+ was formally unveiled by Ilip on the Fruit Logistica Tech Stage during a presentation by the company’s R&D manager.
Karl Heggarty, Sirane sales manager for fresh produce packaging, said: “Over the years Sirane has always either exhibited at Fruit Logistica or visited. It’s a great show, and I’ll be visiting again this year – so if you’d like to meet up, do get in touch.
“There’s plenty to talk about – including Life+ which Sirane is heavily involved in, as well as number of other products including a range of different absorbent fruit pads, shelf-life extending bags and films, and even cooking bags for selling vegetables in.
“Life+ offers shelf-life extension by combining various elements into one complete packaging solution, including the anti-mist punnet tray, packaging films and absorbent technology.
“We offer the absorbency, with options including anti-bacterial and ethylene absorbency, both of which can have a positive impact on the shelf-life of soft and delicate fruits.
“During recent independently-run trials, portions of cut fruit – apples, pineapples, kiwi and melon – was receiving an additional two to four days shelf-life using Life+ when compared with standard tray and films, which would make a huge difference to retailers.”
The trials were run by the University of Turin, and commissioned by Ilip.
Karl added: “This particular trial was run using anti-bacterial fruit pads in the Life+ system. The report concluded that Life+ creates a micro-atmosphere in the pack, regulating the respiration rates of the fruits, and that it helps maintain the fruit’s texture.
“It also adds that Life+ reduces drip and subsequent microbial contamination, and also that the Life+ packaging system helps the fruit maintain a higher vitamin C content.”
In 2017 Life+ was awarded the prestigious gold award at Macfrut – a popular international produce exhibition show which was held in Rimini, Italy. The Macfrut gold medal, awarded by the L’Informatore Agrario and Cesena Fiera, is awarded by a jury of industry
Anti-microbial absorbent fruit pad technology was Sirane’s major product launch at Fruit Logistica two years ago – but we’ll also have plenty more to talk about at the Berlin show.
But with a range of other fruit & vegetable packaging solutions – including breathable packaging films, ethylene-absorbent labels and absorbent crepe packaging – as well as Sirane Mexico and the Life+ system, there’s plenty of reasons to meet up.
Jeremy Haydn-Davies, sales director, said: “Our ABV technology has got plenty of attention over the last few years – and rightly so as it is a terrific step-forward in anti-microbial packaging. However, we’ll have plenty more to talk to any interested companies about, including absorbent pads and breathable and compostable films.
“We’ve got a wide range of absorbent pads suitable for all kinds of fruit and fulfilling all kinds of requirements, including cushioned pads and ethylene absorbent pads.
“ABV is a technology which is added to our absorbent pads, and releases anti-bacterials into the pack, extending shelf-life. It uses a combination of natural bioflavonoids and acids to help extend shelf-life, and is particularly good for berries and other delicate fruits.
“We’ve also got a great range of cooking bag solutions – perfect for adding value to sales of fresh vegetables. Fresh veg can be sold in a ready-to-cook format where the food is steam-cooked in the oven or microwave, and the guess-work is removed from cooking times.
“And don’t forget, Sirane is a packaging development company, so if you’re interested in finding a solution to a particular problem in your supply chain, and you think we might be able to help, this could be a good opportunity to find out more about Sirane.”
Fruit Logistica takes place in the German capital from February 6-8, 2018.
For more information on any Sirane fresh produce packaging solution, or to make an appointment to meet in Berlin, email firstname.lastname@example.org or call 01952 230055.