A NEW addition to Sirane’s Sea-Fresh range which helps maintain the freshness of live seafood during transportation will be among our products on show at Seafood Global.
Sirane’s new Ice-Mats maintain a supply of fresh saltwater throughout the journey, enhancing the condition, presentation – and ultimately price – of live seafood.
Dri-Fresh Sea-Fresh Ice-Mats are soaked in saltwater and then frozen. Once frozen, they are laid over the crates containing live seafood – during the transportation process the mat will slowly release the water, helping maintain the seafood’s freshness.
Perfect for crustaceans, such as lobster and crab, the product remains chilled, and the saltwater’s staggered release means that the product remains in a premium condition.
Gillian Carter, Sirane’s sales representative for seafood packaging, said: “This new product has been very much driven by demand within the industry – there is a real need.
“It’s a very simple solution which can make a real difference to the condition of live seafood when it arrives at its destination – which can have a real knock-on effect on price.”
Custom sizes and a range of absorbency levels are available with this product.
Packaging solutions ‘from sea to plate’ will be the Sirane message at Seafood Global next month when the world’s largest seafood industry gathering returns to Brussels.
Sirane has food packaging ranges that cover the whole seafood journey, from liners and mats for crate of fresh fish, right through to microwaveable ready-cook packaging.
Jeremy Haydn-Davies, sales director, said: “Sirane’s expertise in absorbency, oven and microwave-ready packaging materials and shelf-life means that wherever you fit within the supply chain, we are a company that has products perfect for you.
“From sea to plate and everywhere in between… whether you are catching and processing the fish, or selling it as a retailer, Sirane’s has range of packaging solutions can make a huge difference, whether to shelf-life, product presentation or even profitability.”
One of our most recent product launches for the seafood industry has been Dri-Fresh Sea-Fresh SP – an absorbent crate liner with excellent wet-strength and which uses no adhesives.
Sirane’s Dri-Fresh Sea-Fresh range of absorbent liners – Sea-Fresh SP being the newest addition – quickly and effectively absorbs the melting ice and juices released during transportation. The liquid is absorbed and trapped inside the Sea-Fresh liner to prevent spillage and reduce odour – increasing the saleability of the seafood.
Other recent Sirane innovations including microwave cooking bags, barbecue bags, and nylon that can be flow-wrapped will be on show at the Global Seafood Expo in Brussels.
The Sira-Cook Supreme Bag for BBQs and ovens has been developed by Sirane, Europe’s leading packaging development-to-manufacturing company, in response to feedback from clients suggesting it was something they would really like to see added to the range.
Jeremy Haydn-Davies, sales director for food packaging, said: “Our new barbecue bag is brilliant for seafood. The Sira-Cook Supreme bag is also ovenable – which might be a distinct advantage with the unreliable British climate – and allows a product with the sauce to be thrown on the barbecue. It’s a simple solution, offering stunning taste.
“Anyone involved in seafood and who is looking to add genuine value to their products should come and see us at our stand in Brussels and find out what we can offer.”
The bag is available in a number of sizes – including a large bag big enough to take a whole salmon – and in a standard and non-stick version perfect for seafood. It comes with a clear top panel – so users can see what’s being cooked – and the bag can be heat-sealed.
The barbecue/oven bag is the latest in a line of innovative cooking bag solutions from Sirane – Europe’s leading packaging development-to-manufacture company.
Other recent products include steam cooking bags– an oven or microwave bag which can be sealed over the counter, becoming odour proof and leak proof. The bag steam cooks seafood in its own juices in a matter of minutes, and sauces and glazes can be added. These can be printed and branded, are available in a variety of colours and sizes, and can be self-seal or heat-seal – great ways to add value to over-the-counter seafood sales.
Also available is the Sira-Cook Smart-Release – a dual-compartment bag for microwave cooking, allowing product and sauce to be kept separate. Seals open at fixed temperatures during cooking, allowing for a perfect infusion of seafood and sauce.
A revolutionary new nylon-based bag or film, suitable for the oven or microwave, which can be heat-sealed on a flow-wrapper, will also be on show at the Brussels show.
Jeremy Haydn-Davies added: “Siralon is massive news for the industry. Quality packaging for oven roasting and microwave steaming that was dual-ovenable and could be heat-sealed on a flow-wrapping machine just hasn’t been possible – up until now.
“Siralon has everything – it can be flow-wrapped, it can be vac-packed, it is strong, it offers a great shelf-life barrier, and the results when cooked are succulent, moist seafood.”
Seafood Expo Global runs from April 21-23 in Brussels. Sirane can be found at stand 4-5803. For appointments, email gillian.carter@sirane.com, or visit www.sirane.com for details.
