SIRANE Central Americana is exhibiting at Aneberries in Guadalajara later this month – as the company also prepares to move to larger premises to cope with demand.
Aneberries brings together most of the major growers and producers in Central America, together with suppliers, with a focus providing a forum for discussing industry-wide issues.
The show takes places at the Expo Centre in Guadalajara – just a few miles from Sirane Central Americana’s factory – from July 31-August 2. Sirane’s Central Americana team will once again be promoting products aimed at extending the shelf-life of soft-fruit/berries.
Simon Balderson, Sirane MD, said: “Aneberries is a perfect show for Sirane Central Americana. It’s very much an industry gathering, sharing of information, and held for the mutual benefit of everyone involved in the ever-expanding Mexican soft-fruit industry.
“We’ve exhibited at Aneberries for a few years now, and it has always been a great success for us. It’s a great show, and with our Guadalajara base, it is a local show for us.
“I’m going over myself to help the team out on the stand and will also be visiting the new premises. Sirane Central Americana has been operating for around three years, so the fact that they’ve already outgrown their original home is testament to their success.”
Sirane Central Americana is based in Guadalajara, close to Mexico’s major berry growing regions and the headquarters of many major growers. It focused initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.
The team in Mexico has since targeted other sectors, including meat & seafood.
We first opened our 1,700-square-metre factory in the heart of the Mexican berry-growing region in January 2016 – but such has been the demand for absorbent products from the region that we’re now moving to a 3,700 square metre site in the summer.
Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.
Other regions of North, South and Central America are also significant exporters of fruit, and so Sirane Mexico will be in a good location to supply demand across the entire region – a demand driven by a worldwide demand for berries 365 days a year.
“We’re taking inquiries from all around the region,” said Maricarmen Espinoza, general manager of Sirane Mexico, “and there’s real scope for us to expand our business not just in Mexico, but across the wider region, including Central and South America.
“Our ability to manufacture to order, customise absorbency and deliver quickly, when fruit is ready, has proven very attractive – and we’re now an established supplier in the region. This increased capacity and capability will really allow us to push on and grow.”
Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with ethylene absorbency incorporated.
Maricarmen added: “Sirane has a wide range of absorbent products perfect for all types of fruit packaging, not just berries. The correct packaging can make a real difference to shelf-life, and in a region like ours, where much of the produce is exported, that matters.
“It’s great to see Sirane’s name becoming more and more well known, and synonymous with effective shelf-life extension, local manufacturing and great customer service.”
Sirane Central Americana’s stand at the Aneberries show is 64. They will also be exhibiting at the Expo Agroalimentaria Guanajuato on Irapuato from November 12-15. More information on Aneberries can be found by visiting www.aneberries.mx
To contact Sirane Central Americana, email Maricarmen Espinoza Peña on maricarmen.espinoza@sirane.com or she can be contacted on +52 133 1942 9646.
