A COOKING bag which customers can literally throw on the barbecue is to be launched by Sirane at next week’s IFE show in London.
The Sira-Cook Barbecue Bag has been developed in response to feedback from clients suggesting it was something they would really like to see added to the range.
Jeremy Haydn-Davies, sales director for food packaging, said: “IFE will see the launch of our new barbecue bag. The Sira-Cook Barbecue Bag is also ovenable – with might be a distinct advantage with the unreliable British climate – and allows a product and sauce to be thrown on the barbecue. It’s a simple product, offering stunning taste.
“This product has been designed with input from retailers, who told us they wanted to see this product – a cooking bag capable of withstanding direct heat from flames.
“Imagine a retailer being able to sell a steak with a sauce inside a bag that the user will be able to cook directly on a barbecue – that’s what the Barbecue Bag will offer.
“The bag can simply be folded over by the user, or heat-sealed as a retail pack. This would allow over-the-counter sales of ready-to-barbecue packs which are leak-proof.”
The International Food and Drink Event (IFE) is held at the ExCeL Arena from March 17-20, and the Barbecue Bag is among a number of innovations that will be displayed.
The bag is available in a number of sizes and in a standard and non-stick version. It comes with a clear top panel – so users can see what’s being cooked – and can be heat-sealed.
It is perfect for meat, fish, poultry and vegetables – anything that can be cooked on a barbecue can be cooked in this bag – and it means people will no longer have to cook separately for meat-eaters and vegetarians, as the bags can sit side by side.
It will also be added to the Thinking-Cooking portfolio – Sirane’s retail kitchen and cooking range – allowing the bags to be stocked as a stand-alone product.
Email jeremy.haydn-davies@sirane.com or call +44 1952 230055 for an appointment. Sirane is at Stand N3256.
