STEAM-COOKING bags for the oven and microwave are becoming increasingly popular the world over and Sirane can now offer this great product as a stand-up pouch.
Sirane’s steam-cooking bag range contains cook-in bags which allows all the flavours to be sealed in for simple, tasty cooking – perfect for healthy cooking and portion control, without sacrificing flavour. Heat-sealable and self-seal versions are available.
The bags are designed to be used safely in a conventional oven up to 200 degrees celsius, in a microwave – and even in a freezer for subsequent reheating and eating. But there’s always been one format which we have had to say no to – stand-up pouches.
Jeremy Haydn-Davies, Sirane sales director, said: “Steam-cooking bags are a great way for retailers to sell over-the-counter food, either pre-packed or filled at the counter. But there’s one format we’ve been asked for again and again, which is the stand-up version.
“This version would be ideal for retailers from a presentation point of view, so we’ve listened to requests and found a way to deliver the bag in the exact format they require.”
Our steam cooking bags have been developed by Sirane’s engineers and scientists. They are made from very high temperature resistant film, which combines practicality with simplicity. The meal is sealed in using a fold-over flap and the bag becomes odour and leak-proof.
The bags can be made in a range of sizes and colours, and can even incorporate a carry-handle. As with all our other cooking bags, Sira-Cook Stand-Up Bags can be custom printed.
Jeremy Haydn-Davies added: “All the possibilities that exist with our current steam-cooking bag range will be offered with the Stand-Up Bag. Whether you want a clear bag with a handle or a custom-printed bag with your own brand, the options are all available.”
Steam-cooking bags are a great way to increase sales – simple healthy steam cooking and straight-to oven or microwave food doesn’t have to sacrifice on flavours like many people think and the bags can be used by retailers to create fresh ready meals.
The bags are fantastic for fresh fish or meat counters in supermarkets, allowing a whole meal to be sealed in a bag and handed to the customer – it just needs cooking. The new stand-up version would allow easier presentation if the retailer was to make up a batch of bags.
Just by adding sauces, butters and glazes to meat, fish or even vegetables, the product can be transformed into a premium ready-to-cook meal, with a premium price to match.
Simon Balderson, Sirane MD, said: “We have many customers now who are running full cooking bag programmes: one in the US which is doing very well offers a range of flavoured butter and marinades to the retailer, who then either makes up meals as a ‘grab and go’ or allows the customer to choose their flavour combinations over the counter.
“This Sira-Cook Stand-Up Bag would work tremendously as part of a ‘grab and go’ offer, but it also opens up a range of other possibilities and I am sure will prove very popular.”
Sirane is a food packaging development and manufacturing company based in Telford, Shropshire, with specialisms including absorbency and oven/microwave-ready packaging. Our Sira-Cook range also includes nylon roasting materials and oven/BBQ bags.