Production manager in place for Sirane Central America

A PRODUCTION manager is now in place for Sirane Central America with manufacturing due to start at the company’s new Guadalajara factory within the month.

The company recruited locally to the Mexican site, with Gibran Guerrero joining the company in a production supervisor role ahead of the November opening.

Gibran recently spent two weeks in Telford at the company’s UK base as part of his induction, familiarising himself with the machinery that is now on its way to Mexico. He has a background in mechatronics & industrial mechanical engineering.

Gibran said: “Sirane Central America is a great opportunity, a challenging job where I can apply my skills as a mechatronics engineer for a company that is constantly innovating and looking to further develop. I’m happy to join at the start of the venture, and look forward to helping Sirane Central America grow as the business becomes established.”

One of his first jobs will be to oversee the installation and running of machines to make our absorbent cushioned pads for soft-fruit to service existing business in the region.

And while the initial focus will be on the soft-fruit market – with a first trade show, Aneberries in August, already under the team’s belt – the ambitious team at Sirane Mexico have plans to actively develop other markets, including medical & healthcare.

Sirane Central America is based in Jalisco, close to the major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.

But long-term the company has plans to develop a market for all of its food packaging range, particularly absorbent pads and cooking bags, as well as medical & healthcare products. Sirane’s expertise in absorbency and material science mean that the products we can make can be used in many varying and diverse industries on a global basis.

Simon Balderson said: “Sirane Mexico is a major step for the company – and within the month, especially now we have Gibran on board, we’ll be producing absorbent pads for soft fruit for the local market, and then we can grow the business from there.

“Mexico has a large population and a growing economy, and is positioned geographically in a very good location – and our food packaging range will be of interest to many companies in the region, particularly those involved in the meat and seafood trade.

“Gibran’s going to be kept very busy – we have orders waiting for the moment the machinery is ready to begin full production – and with the team that we now have in place over in Guadalajara, there will be much more to come from Sirane Mexico.”

Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with ethylene absorbency incorporated.

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows.

To contact Sirane Mexico, email Adam Green at or Josua Vega at Jos is based locally and can be contacted on +521 333 8428 448.

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