SIRANE GROUP: Sirane’s Czech Republic sales team now in place

Sirane's CEE team

SIRANE recently opened a new manufacturing site in the Czech Republic to serve Central and Eastern Europe – and a sales team is now in place.

Sirane CEE is based in Hranice, a small town in the eastern part of the country, within easy reach of the borders with both Poland and Slovakia.

A general manager, Michal Šedek, has been joined by Radek Dostál (sales manager), Jan Pavlík (sales) and Adriana Černošková (admin) – and with production imminent, the team are beginning to make themselves known in the region.

They will be visiting many trades show in the region in the next 12 months – and will also have a presence on our stand and in the halls when we exhibit our packaging solutions for fish at Seafood Global (Barcelona) from April 26-28.

Sirane MD, Simon Balderson, said: “Our new site in Hranice is a key part of our expansion plans for the next few years, and will allow us to have manufacturing within easy reach of much of Central and Eastern Europe.

“The location is ideal, situated in the heart of Europe, with excellent transport links, and we’ve been able to recruit an excellent team, starting with Michal and more recently the appointment of members of the region’s sales team.”

Sirane CEE will offer everything that Sirane does in the UK – absorbency, flexible packaging including bags, pouches and films, and board-based products. Initially our manufacturing in Hranice will be focused on our absorbent products.

Sirane’s absorbency range includes absorbent pads for meat, seafood and fruit, ovenable pads, compostable pads and much more. Our flexibles range includes plastic-free pouches and films, cooking bags, recyclable pouches and films and more, while our board range includes a wide range of products such as salmon boards, cake boards, pizza boards, susceptor boards, plastic-free tree-guards.

Karl Heggarty, head of global sales, added: “Having spent time with Michal in the Czech Republic recently, and visited trade shows with him, I am certain we’re in good hands, and Sirane CEE will go from strength to strength.

“More recently I have been out there again, training the team on Sirane’s extensive product range, and seen how enthusiastic they are to get out there and meet customers in the region, and show them the packaging solutions we can offer.”

The new site in Hranice will complement Sirane’s existing operations in Telford (UK), Guadalajara (Mexico) and Cape Town (South Africa).

Sirane CEE were intending to exhibit at Embax Print in Brno from February 15-17, 2022 – however, the show has been postponed until 2023 due to Covid.

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