Smart microwave solution begins to make waves

Microwave packaging solution for seafood

A MICROWOWAVE bag with seals that open during cooking allowing for the perfect infusion of sauces is proving popular – particular with seafood.

Sira-CookSmart Release is perfect for many foods, including seafood – with perfect tasting fish and sauce in just a matter of minutes thanks to the dual-vent technology.

Coldwater Seafood were one of the first companies to take up Sira-CookSmart-Release – with the innovative bag allowing fish dishes to be sold by retail giant Marks & Spencer – and earlier this year a leading South African supermarket launched two new seafood ready meals that use the innovative microwave packaging solution.

Woolworths initially released two products under its Easy to Cook brand using Sira-CookSmart-Release, a microwave bag which cooks food to perfection in minutes: salmon portions with a soy, honey & ginger glaze, and calamari rings with a zesty lemon & garlic butter. A third offer, hake portions with a creamy mozzarella spring onion sauce has also been added.

Gavin Anhaeusser, product developer with Woolworths, said: “The packaging and product fits like a glove, it is perfect for absolute convenience, no fuss cooking.

“It is quick to cook, a flavoursome end product, with no fishy smell in the kitchen. The fact that the product is sealed in the bag means no yield loss and adds flavour to end product.

“The concept and convenience of Smart-Release™ is great, especially for single customers. It’s time saving and energy saving if you are only cooking for one or two people.

“But more importantly, the food quality is excellent, it is quick and it is really simple.”

Sira-Cook™ Smart Release™ is perfect for many foods, particularly seafood – with perfect tasting fish and sauce in just a matter of minutes thanks to the dual-vent technology.

With Sira-CookSmart-Release food and sauces are kept separate in the packaging – sealed into two compartments. The central dividing seal has been designed to rupture in a controlled way, allowing the mixing of the contents of the two compartments.

Simon Balderson, Sirane managing director, said: “Sira-CookSmart-Release is a truly great and cost-effective concept. The seals will only open at certain temperatures, so the food is cooked to absolute perfection in just a few minutes.

“The venting seals on Sira-Cook Smart-Release can be tuned for retailers to meet the cooking requirements of any contents, be it seafood, poultry, or even desserts.”

M&S launched three ‘Smart-Release ‘products under the tag-line Quick To Cook: Lochmuir Salmon with Watercress; Cod with Parsley and Haddock Mornay.


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