Smart seafood ready meals released in South Africa

Woolworths Easy Cook range using the Smart-Release bag

  Woolworths Easy Cook range using the Smart-Release bag

A leading South African supermarket has launched two new seafood ready meals that use an innovative microwave cooking solution developed by Sirane.

Woolworths has released two products under its Easy to Cook brand using Sira-CookSmart-Release, a microwave bag which cooks food to perfection in minutes: salmon portions with a soy, honey & ginger glaze, and calamari rings with a zesty lemon & garlic butter.

Gavin Anhaeusser, product developer with Woolworths, said: “The packaging and product fits like a glove, it is perfect for absolute convenience, no fuss cooking.

“It is quick to cook, a flavoursome end product, with no fishy smell in the kitchen. The fact that the product is sealed in the bag means no yield loss and adds flavour to end product.

“The concept and convenience of Smart-Release™ is great, especially for single customers. It’s time saving and energy saving if you are only cooking for one or two people.

“But more importantly, the food quality is excellent, it is quick and it is really simple.”

Sira-Cook™ Smart Release™ is perfect for many foods, particularly seafood – with perfect tasting fish and sauce in just a matter of minutes thanks to the dual-vent technology.

Coldwater Seafood were one of the first companies to take up Smart-Release™ – with the innovative bag allowing fish dishes to be sold by retail giant Marks & Spencer. M&S has launched three Sira-CookSmart-Release products to date under the tag-line Quick To Cook: Lochmuir Salmon with Watercress; Cod with Parsley and Haddock Mornay.

With Sira-CookSmart-Release food and sauces are kept separate in the packaging – sealed into two compartments. The central dividing seal has been designed to rupture in a controlled way, allowing the mixing of the contents of the two compartments.

A second vent in the main compartment then opens, maintaining pressure in the bag.

Ian Beardsall, Sirane director of product and process development, said: “Sira-CookSmart-Release is a truly great and cost-effective concept. The seals will only open at certain temperatures, so the food is cooked to absolute perfection in just a few minutes.

“The venting seals on Sira-Cook Smart-Release can be tuned for retailers to meet the cooking requirements of any contents, be it seafood, poultry, or even desserts.”

Sirane opened offices in South Africa last year, and will be exhibiting for the first time at the IFEA South Africa show being held in Johannesburg from September 18th to 20th.

Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. Specialisms include absorbency and cooking bags.

For more information on Sirane, visit or email To contact Sirane Southern Africa, email


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