Thinking-Packaging Seafood Global special… read it now

Thinking-Packaging Seafood Global special

SEAFOOD Global 2015 is just around the corner – and all our latest seafood packaging news, and much more besides, is in the latest edition of our Thinking-Packaging magazine.

Packaging solutions ‘from sea to plate’ will be the Sirane message at Seafood Global next month when the world’s largest seafood industry gathering returns to Brussels.

And our spring 2015 Thinking-Packaging edition reflects just that, dedicating a number of pages to how our seafood packaging solutions could help your business.

Sirane has food packaging ranges that cover the whole seafood journey, from liners and mats for crate of fresh fish, right through to microwaveable ready-cook packaging.

Jeremy Haydn-Davies, sales director, said: “Sirane’s expertise in absorbency, oven and microwave-ready packaging materials and shelf-life means that wherever you fit within the supply chain, we are a company that has products perfect for you.

“Thinking-Packaging presents some of these solutions in an easy-to-read format, making it very simple to catch up on some of our more recent developments. If you’re going to Seafood Global why not have a read first, and then come and see them for yourself.

“From sea to plate and everywhere in between… whether you are catching and processing the fish, or selling it as a retailer, Sirane’s has range of packaging solutions can make a huge difference, whether to shelf-life, product presentation or even profitability.”

Our two most recent product launches for the seafood industry have been Dri-Fresh Sea-Fresh SP – an absorbent crate liner with excellent wet-strength and which uses no adhesives – and Dri-Fresh Sea-Fresh Ice-Mats, mats which can be used to cover live seafood and maintain a steady release of fresh water to help optimise its condition.

Perfect for crustaceans, such as lobster and crab, the product remains chilled under the Ice-Mat, and the water’s staggered release means the product remains in a premium condition.

Gillian Carter, Sirane’s sales representative for seafood packaging, said: “This new product has been very much driven by demand within the industry – there is a real need.

“It’s a very simple solution which can make a real difference to the condition of live seafood when it arrives at its destination – which can have a real knock-on effect on price.

Sirane’s Dri-Fresh Sea-Fresh range of absorbent liners – Sea-Fresh SP being the newest addition – quickly and effectively absorbs the melting ice and juices released during transportation. The liquid is absorbed and trapped inside the Sea-Fresh liner to prevent spillage and reduce odour – increasing the saleability of the seafood.  

Other recent Sirane innovations including microwave cooking bags, barbecue bags, and nylon that can be flow-wrapped will be on show at the Global Seafood Expo in Brussels.

The Sira-Cook Supreme Bag for BBQs and ovens has been developed by Sirane, Europe’s leading packaging development-to-manufacturing company, in response to feedback from clients suggesting it was something they would really like to see added to the range.

Other recent products include steam cooking bags– an oven or microwave bag which can be sealed over the counter, becoming odour proof and leak proof. The bag steam cooks seafood in its own juices in a matter of minutes, and sauces and glazes can be added. These can be printed and branded, are available in a variety of colours and sizes, and can be self-seal or heat-seal – great ways to add value to over-the-counter seafood sales.

A revolutionary new nylon-based bag or film, suitable for the oven or microwave, which can be heat-sealed on a flow-wrapper, will also be on show at the Brussels show.

Jeremy Haydn-Davies added: “The Thinking-Packaging magazine has a special feature on cooking with nylon, as well as features on how packaging can reduce food waste, our new catering and hospitality range Sira-Serv, odour absorbency and much more.”

Seafood Expo Global runs from April 21-23 in Brussels. Sirane can be found at stand 4-5803. For appointments, email, or visit for details.

To read the latest edition of Thinking-Packaging, click here

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