UK PACKAGING AWARDS: Earthpouch shortlisted for resource efficient pack of the year

Sirane's Earthpouch is a finalist at the UK Packaging Awards

SIRANE’S Earthpouch has been shortlisted for a prize at the UK Packaging Awards, with the winners being announced at a ceremony in London in October.

The Earthpouch – a plastic-free packaging pouch which is both recyclable and compostable – is one of 10 finalists for the Resource Efficient Pack of the Year.

Winners will be announced on October 30th at the Grosvenor House Hotel on Park Lane, at an awards ceremony organised by Packaging News.

Simon Balderson, Sirane MD, said: “The Earthpouch is a fabulous product, and it’s great that the judges at the UK Packaging Awards have recognised this.

“Sirane’s constantly innovating, and the environment is at the forefront of a lot of our thinking. Plastics – and perhaps more specifically removing plastics where possible – is the hot-topic, and it’s great that Sirane is able to offer this product.”

Sirane’s Earthpouch – developed in conjunction with B&G Products – was a couple of years in development, and Troofoods launched in the new year. Sirane recently acquired B&G Products, which is now part of the Sirane Group.

Peter Ralten, from B&G, said: “Over the last few years food brands and retailers have asked us to come up with an affordable recyclable pouch solution. It’s great news to see the work we have done on this product recognised in such a way.

“Beside the fact that the Earthpouch can be recycled with paper it is also compostable. B&G waited to take a solution to the market that is affordable. We were delighted that Troo decided to pack their fantastic product in the Earthpouch – and we’ve since taken orders from a real variety of companies.

“Recently we sent our first overseas order, to McCambridge in the Irish Republic for a gluten-free porridge oats product, which was closely followed by our first delivery to the USA, where the packaging has been used for health-food supplements.”

The Earthpouch – an industry first – is made from a paper with a 100% plastic free heat-sealable coating which is then formed into a preformed stand-up pouch which provides total food security for dry and moist food products.

Simon Balderson, Sirane MD, added: “We presented the Earthpouch at Packaging Innovations earlier this year at the NEC, Birmingham, and it provoked real excitement, we’ve had many inquiries on the back of it.

“We’re now working with a number of companies, in many different sectors, and I think it’s fair to say Earthpouch will be on a shelf near you very soon… one of the great things about the Earthpouch is it is also cost-effective, often environmentally-friendly packaging comes at a cost, with Earthpouch that’s not the case.”

The Earthpouch is just one of a range of compostable/recyclable products and packaging solutions Sirane has developed over the years – and it has been placed in our Earth Packaging range: compostable; recyclable and sustainable.

We’re already working on enhancing and expanding the Earthpouch range, including higher-barrier pouches, ovenable versions and more – the Earthpouch is not just a product, it’s the start of a range of plastic-free products.

The Earthpouch was recognised earlier this year at the Sustainable Food Awards in Amsterdam, where it finished third in the sustainable packaging category.

Sirane is an innovative food packaging development-to-manufacture company, with expertise in absorbency and material science. Specialisms include bags and pouches, absorbent products, shelf-life extension and dual-ovenable products.

The Resource Efficient Pack of the Year category isn’t the only one in which Sirane will have an interest. B&G Products/Sirane has collaborated with Ultimate Digital and Biomaster on a project called Kids-Ink, which has also been shortlisted.

For more information, contact Jeremy Haydn-Davies on 01952 230055, email jeremy@sirane.com or visit our website which is www.sirane.com

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