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ECO: Sirane joining ‘Plastic-Free Land’ at Packaging Innovations London next month

Sirane is joining the 'Plastic-Free Land' at Packaging Innovations, London, next months

SIRANE is joining ‘Plastic-Free Land’ at Packaging Innovations in London next month.

Plastic Free Land has been organised by pressure group and lobbyists A Plastic Planet (APP) and will form a distinct section with the Packaging Innovations show which takes place at London’s Olympia from September 11-12, 2019.

The aim is to put all the best plastic-free materials and ideas in one place – and Sirane will be heavily promoting our plastic-free bags, pouches and films.

Simon Balderson, Sirane MD, said: “We’re proud to have been invited to join ‘Plastic-Free Land’. It’s a great concept, and we’ll be alongside other companies who are endeavouring to do something positive to change things long-term.

“Our Earthpouch and Earthfilm is perfect for companies looking to get out of plastics and has already been certified by A Plastic Planet as being plastic-free – meaning customers can apply to use their trust-mark as part of their packaging.”

Sirane’s award-winning Earthpouch - now available in standard, barrier and high-barrier, is ideal for anyone looking to remove unnecessary plastic packaging.

Perfect for a range of dry and moist products – including granolas, porridge oats, grains, health/diet supplements, pet foods and more, the Earthpouch is a paper-based solution with a heat-sealable coating, preformed into a stand-up pouch.

It can also be provided in reel format as flow-wrap film – Earthfilm.

While the Earthpouch was developed initially as a food packaging solution, we’re starting to get a lot of interest from other sectors – the pressure to go plastic-free is not just on the food industry, it is being felt across all manner of industries.

Earthfilm also hit the news in July when Shropshire company Flower & White launched their new confectionery range – beating industry giants Mars and Nestle to become the first company in the confectionery sector with plastic-free packaging.

Simon Balderson said: “Earthpouch is a plastic-free solution, a paper-based material with a plastic-free coating which is perfect for a range of products. We can supply it with a range of different barriers, including high barrier, to suit your needs.

“If you’re serious about moving away from plastics, then this – and many of the other products in our Earth Packaging range – might be exactly what you’re looking for.”

Sirane’s award-winning packaging ‘Earthpouch’ was recently given the plastic-free seal of approval by APP. The certification from APP allows anyone looking at using the Earthpouch or Earthfilm to apply to APP to use their official Plastic-Free trust mark on packaging. For just £50 per SKU, companies using the Earthpouch or Earthfilm can let their customers buy the product confident that it is 100% free of any plastic, by placing the trust mark in a prominent place on the front, visible on shelf.

A Plastic Planet – – was founded to ‘ignite and inspire the world to turn off the plastic tap’. APP focuses ‘on the use of conventional plastic; especially that used in packaging and single-use’, stating that ‘recent history has proven that recycling this kind of plastic if not the answer. It has little value, is mostly down-cycled, too difficult to reclaim and often contaminated’.

Their ‘Plastic-Free Land’ is the latest in a series of initiatives – which have included the first plastic-free aisles being introduced in supermarkets here and overseas.

2018 was a big year for the Earthpouch with some major industry recognition– it won a Green Apple Award, presented at the Houses of Parliament, and it also secured first place at the UK Packaging Awards in the Resource Efficient Pack of the Year category. The Earthpouch was also recognised at the Sustainable Food Awards in Amsterdam, where it finished third in the sustainable packaging category.

The Earthpouch is just one of a range of compostable/recyclable products and packaging solutions Sirane has developed over the years – and it has been placed in our Earth Packaging range: compostable; recyclable and sustainable.

Sirane is an innovative development-to-manufacture company, with expertise in absorbency and material science. Specialisms include bags and pouches, absorbent products, shelf-life extension and dual-ovenable products. We have four divisions: food packaging; horticultural; medical & healthcare, and specialist.

Packaging Innovations in London will be the start of a busy few months for Sirane – as we’re also heading to Fachpack in Germany for the first time at the end of September, and then exhibiting at Packaging Innovations Madrid in November.

The ‘Plastic-Free Land’ is the latest in a series of high-profile events in which Sirane has been featured – in June we took part in the inaugural Plastic-Free World Conference in Expo in Frankfurt, and will also be at the 2020 event in Cologne.

MEXICO: Successful Aneberries show includes a racing first...

The Sirane team on the stand at Aneberries

SIRANE Central Americana exhibited at Aneberries in Guadalajara at the end of July – returning not only with plenty of inquiries, but a first place from a running race…

Aneberries brings together most of the major growers and producers in Central America, together with suppliers, with a focus providing a forum for discussing industry-wide issues.

The show took place at the Expo Centre in Guadalajara – just a few miles from Sirane Central Americana’s factory – from July 31-August 2. It’s been a key component of Sirane’s Central Americana’s exhibition calendar for a few years and the team once again promoted products aimed at extending the shelf-life of soft-fruit/berries.

And this year saw the Primer Carrera de las Berries 5k and 10k race open the show – with 12 categories and a number of athletes raising money for Down’s Syndrome charities.

Simon Balderson, Sirane MD, said: “Aneberries is a perfect show for Sirane Central Americana. It’s very much an industry gathering, sharing of information, and held for the mutual benefit of everyone involved in the ever-expanding Mexican soft-fruit industry.

“We’ve exhibited at Aneberries for a few years now, and it has always been a great success for us. It’s a great show, and with our Guadalajara base, it is a local show for us.

“It was another great show. Very busy, and lots of interest in Sirane and our fruit packaging solutions – and we also discovered Gibran Guerrero, our production manager from the Guadalajara site can run – as he won the 5k in the 31-40 years category.

“I was also well placed – well placed near the finish line holding his drink. Congratulations to Gibran, and to the team as a whole for an excellent and very successful show.”

Sirane Central Americana is based in Guadalajara, close to Mexico’s major berry growing regions and the headquarters of many major growers. It focused initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.

The team in Mexico has since targeted other sectors, including meat & seafood.

We first opened our 1,700-square-metre factory in the heart of the Mexican berry-growing region in January 2016 – but such has been the demand for absorbent products from the region that we’re now moving to a 3,700 square metre site this summer.

Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.

Other regions of North, South and Central America are also significant exporters of fruit, and so Sirane Central Americana will be in a good location to supply demand across the entire region – a demand driven by a worldwide demand for berries 365 days a year.

“We’re taking inquiries from all around the region,” said Maricarmen Espinoza, general manager of Sirane’s Mexico operation, “and there’s real scope for us to expand our business not just in Mexico, but across the wider region, including Central and South America.

“Our ability to manufacture to order, customise absorbency and deliver quickly, when fruit is ready, has proven very attractive – and we’re now an established supplier in the region. This increased capacity and capability will really allow us to push on and grow.”

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with ethylene absorbency incorporated.

Maricarmen added: “Sirane has a wide range of absorbent products perfect for all types of fruit packaging, not just berries. The correct packaging can make a real difference to shelf-life, and in a region like ours, where much of the produce is exported, that matters.

“It’s great to see Sirane’s name becoming more and more well known, and synonymous with effective shelf-life extension, local manufacturing and great customer service. Aneberries helped reinforce just how far we’ve come in a few years, and was a great show.”

Sirane Central Americana are on the road again later this year – as they will also be exhibiting at the Expo Agroalimentaria Guanajuato on Irapuato from November 12-15.

To contact Sirane Central Americana, email Maricarmen Espinoza Peña on or she can be contacted on +52 133 1942 9646.

 Gibran Guerrero from Sirane Central Americana, won the inaugural 5k in his category at Aneberries

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