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Fruit Focus 2021 takes place in East Malling, Kent

FRUIT Focus – one of the biggest dates and more popular gatherings in the UK fruit industry calendar – takes place next month, and Sirane will be there.

The show takes place in East Malling, Kent, on July 21, and despite the delay on the lifting of lockdown restrictions, it has been given the go-ahead to take place.

Simon Balderson, Sirane MD, said; “We’re really looking forward to this one, it’s been a long time since we have been able to attend any sort of show, so it’s great news that Fruit Focus is able to go ahead. This has always been a show we have enjoyed attending.

“We have plenty of packaging solutions for the fruit sector, including a range of different absorbent solutions and shelf-life extending films, and much more.

“Whether a new or old face, you’ll be made very welcome at Sirane’s stand.”

Sirane can be found at stand 516 – we look forward to seeing you here. To visit the show website, click here

A statement from the organisers, in relation to the show still going ahead, said: “Fruit Focus 2021 will go ahead as planned despite the delay in the lifting of lockdown restrictions, as it will still comply with local and national legislative measures.  As an outdoor agricultural event, Fruit Focus will not be affected by the delay in the final easing of lockdown restrictions, meaning it will be going ahead and open to all ticket holders as planned.

“Absolute care has been taken in regards to biosecurity for Fruit Focus 2021.

“Measures will include: available sanitisers, optional face masks and social distancing, queue management, an open air theatre and biosecurity briefings onsite daily.”

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company’s specialisms include absorbent solutions.

Fruit Focus was among many shows postponed in 2020.

Karl Heggarty has been appointed as global sales manager

SIRANE has appointed Karl Heggarty as global sales manager.

The appointment comes as the company bids farewell to sales director Jeremy Haydn-Davies, who has retired after 18 years with the company.

Karl joined Sirane seven years ago, as sales executive, before becoming sales manager and then subsequently senior sales manager.

In recent years he has been responsible for our sales in the seafood sector, as well as for growing our business in North America.

Simon Balderson, Sirane MD, said: “Karl has gained significant experience at Sirane, and has worked across multiple sectors, and in many parts of the world, and was the obvious choice to replace Jeremy.

“We have ambitious plans to continue to grow Sirane on a global basis, and Karl’s experience and knowledge will be vital for the future.

“While replacing Jeremy’s knowledge and experience is virtually impossible, Karl is the person to continue to take Sirane forwards, especially as the company grows into new areas.”

Karl said: “Sirane’s a great company to work for, there’s always so much going on, and there’s a great team of people, not just in sales but across the business. Nothing ever stands still at Sirane, we’re always looking to move things on, and I believe we have some great products, with some amazing developments on the way, and the future looks good.”

Sirane is an innovative packaging development-to-manufacture company, with expertise in absorbency and material science. Specialisms include board, bags and pouches, absorbent products, shelf-life extension, plastic replacement and dual-ovenable products.

It has four main divisions: food packaging; medical & healthcare; horticultural and speciality products. The company is based in Telford, Shropshire, with additional manufacturing in Guadalajara (Mexico) and Moscow (Russia), with a network of agents/distributors.

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