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Plastic-free paper-based Earthpouch packaging used for tea

AN online tea-company in the Netherlands - Tea Bar – has become the first in the country to use our plastic-free Earthpouch for their tea.

"For years we wanted packaging that could be recycled with waste--paper and made from FSC paper. We also went for 100% certified plastic-free and we did not want cellulose film with PVDC coating on the inside. It had to be biodegradable and be printed with water-based ink.

“In addition, the packaging had to be suitable for Tea Bar's most flavoured teas, which means it needed a high barrier," says Fenje Bolt, co-founder of Tea Bar together with Sara Verver.

In consultation with Jörgen Jonker from Convex Europe – Sirane’s Earth Packaging agent for the Benelux region – they chose the Earthpouch. 

“By highlighting the Earthpouch together, we hope that more entrepreneurs will dare to make this sustainable choice for their business. In addition to the well-known plastic packaging for coffee and tea, it's time people looked at alternatives”, said Fenje.

Tea Bar was founded in 2008 as a self-serve tea shop. In the store on the Haarlemmerdijk in Amsterdam they carried and developed a wide range of organic teas, and Tea Bar is Skal certified. However, in order to focus on a growing online presence, the store was closed in 2018. 

"We had already experienced enormous growth online at the time,” said Fenje. “Our web-shop processes have now improved a lot. And, despite the fact that as a catering supplier we had a difficult time due to the coronavirus measures, we managed to keep our head above water last year with targeted marketing and a focus on product innovation."

The Earthpouch is a plastic-free recyclable paper-based pouch, suitable for a range of products – as well as tea, the Earthpouch is great for coffee, confectionery, vitamins healthcare supplements, cereals and more. We also supply the material as flow-wrap film – Earthfilm.

The pouches are made from paper with a natural heat-sealable coating. They can be recycled as part of the paper recycling steam.

Earlier this year we began printing on our new water-based printing press, which offers customers an even more eco-friendly product.

Sirane is an innovative packaging development-to-manufacture company, with expertise in absorbency and material science. Specialisms include board, bags and pouches, absorbent products, shelf-life extension, plastic replacement and dual-ovenable products.

It has four main divisions: food packaging; medical & healthcare; horticultural and speciality products. The company is based in Telford, Shropshire, with additional manufacturing in Guadalajara (Mexico) and Moscow (Russia), with a network of agents/distributors.

For more information, email sales@sirane.com - Jörgen from Convex Europe can be contacted by emailing info@convexeurope.nl or visit www.convexeurope.nl 

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