BERRIES and other soft fruits could be offered the ultimate protection with an ‘absorbent bubble pad’ developed by an innovative food packaging company from the UK.
Sirane’s Dri-fresh Resolve ‘Soft-hold’ pad combines the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation.
“Soft fruit is often transported huge distances,” said Jeremy Haydn-Davies, sales director, “and so protecting the fruit is vital. The more fruit that arrives at its destination in perfect condition, the better it is for everyone involved in the supply chain.
“Sirane can offer the ultimate protection, bubble protection alongside absorbency.
“Fully compostable and available in various colours and sizes, Dri-fresh Resolve ‘Soft-hold’ is the perfect product for soft fruit protection. Soft-hold is available with integrated ethylene absorbing and anti-fungal properties for extending shelf-life in all applications.
“Soft-hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the fruit, that extend shelf-life, and that are compostable.
“Soft-hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering that final level of protection that no other product on the market has managed.”
Dri-Fresh Soft-hold complements an already impressive list of products perfect for transporting or selling fresh produce, including Dri-Fresh Resolve and, Dri-Fresh Fresh-Hold pads and our incredible shelf-life extending film and bags, Sira-Flex Resolve.
“The concept of our fresh produce range is simple,” added Jeremy, “We want customer’s fruit or vegetable to arrive with their ultimate customer in the best possible condition. For this they need the ultimate protection – and our range of products offers that.”
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