‘Bubble pad’ will offer fruit the ultimate protection

Sirane's 'Bubble Pad' Dri-Fresh Soft-hold

A ‘BUBBLE pad’ developed by Sirane will offer soft fruit the ultimate protection during all stages of the supply chain.

Dri-fresh Resolve ‘Soft-hold’ fruit cushioning pads – launched last month at Fruit Logistica in Berlin – are ‘absorbent bubble pads’ combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation.

“Fully compostable and available in various colours and sizes, Dri-fresh Resolve ‘Soft-hold’ is the perfect product for soft fruit protection,” said Jeremy Haydn-Davies, sales director. “Like all Dri-fresh Resolve pads, Safe-hold is available with integrated ethylene absorbing and anti-fungal properties for extending shelf-life in all applications.

“Soft-hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the fruit, that extend shelf-life, and that are compostable.

“Soft-hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering that final level of protection that no other product on the market has managed.”

Dri-Fresh Soft-hold will complement an already impressive list of products perfect for transporting or selling fresh produce, including Dri-Fresh Resolve and, Dri-Fresh Fresh-Hold pads and our incredible shelf-life extending film and bags, Sira-Flex Resolve.

“The concept of our fresh produce range is simple,” added Jeremy, “We want customer’s fruit or vegetable to arrive with their ultimate customer in the best possible condition. For this they need the ultimate protection – and our range of products offers that.”

MD Simon Balderson said: “We presented our new products and technologies for extending the shelf life of fresh fruit and vegetables in Berlin and were overwhelmed by the response.

“We were inundated with growers aiming to cut costs and improve quality, exporters aiming to access new markets and reduce shipping costs and retailers aiming to reduce food waste.”

Sirane is the leading packaging development-to-manufacture company in Europe, with a high level of expertise in areas including shelf-life and absorbency. 

Dri-Fresh Soft-hold will be one of the products on show at the International Food & Drink Event (IFE) – held in London from March 17-20. Sirane can be found at Stand N3256. For more information on any of the Sirane products for fruit, email jeremy@sirane.com

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